Instagram Hashtags Not Working? Here’s The Reasons Why

Instagram Hashtags Not Working? Here’s The Reasons Why

Hashtags can be a huge way to help grow a profile, especially new profiles that don’t have a huge following. So it can make you want to pull your hair out if they aren’t working or providing value like they were.

We walk through the reasons why your hashtags may not be working below and what you can do to improve on your future hashtagging! ##

Private Account

We get it, this might be a stupid question. But you never know! And it’s always worth checking to see if your profile is on public. It’s no good trying to get those hashtags out to the world if your profile is hidden!

Banned hashtags?

Yes too many peoples surprise, hashtags can be banned.

You can check if a hashtag is banned by simply searching for it on the discover page on Instagram. If the hashtag doesn’t show up, it may be permanently banned or temporarily banned. If the hashtag does show up test clicking through to the hashtag to check if it works as well, sometimes they can still show up, however, when you click through the hashtag doesn’t load.
It’s important to avoid using any of these hashtags as they can damage your account in the long run.

Are you using enough?

You can use up to 30 hashtags per post. You don’t need to go hashtag heavy and use the maximum amount per post, however, if you aren’t using enough, you may be missing out on opportunities.

There is no magic number for the amount of hashtags to use. Try changing it up and using different amounts on different posts. Track the results and see what’s working for your account.

Don't be scared to mix it up.

If you keep posting the same hashtags on every single post you run the risk of triggering Instagram’s algorithm and seeing your posts as ‘spamming’ the platform which will result in your posts being shown to less of your followers and less likely to appear in trending hashtag searches.

Are you manipulating the system?

One of the oldest tricks in the books is the old post a comment with a bunch of hashtags, wait for the likes to roll in and then delete the comment and re-post another comment with more hashtags.
This trick used to work however, these days it really brings no benefit and can actually do more damage than good.
Instagram’s algorithm can pick up on this sort of activity and shadowban your page which means you receive even less of a chance of gaining organic traffic. It’s best to play things by the books and not try any hidden shady tactics that may damage your account.

What does shadowbanned mean? And what should you do to help to resolve this?

If you notice a massive drop in your engagement or your posts aren’t appearing in the hashtags that you are using, it is likely that your account has been shadowbanned.

When you become shadowbanned it means that only your followers will be able to see your posts with hashtags and the rest of Instagram community and your posts will not show up in the hashtags. This can happen because you may have used some banned hashtags or the same set of hashtags over and over again. you might have also exceeded your daily limits for activities by going to fast or you have been reported.

If this happens it’s best to let your account rest for up to two weeks from hashtags. It’s not clear how long these bans last however it’s best to play it safe and let things cool off. You can still use your account as per usual, follow accounts, like posts, etc. Just take it easy on the hashtags!

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Getting your first brand deal as a creator

Getting your first brand deal as a creator

Looking to collaborate with a brand but don’t know where to start?  We walk you through the initial steps below and the different ways you can go about approaching brands to see if they’re interested in working together.

Direct Message

One of the most direct ways you can reach out to brands you wish to work with is through DM, yep it’s that simple. Now no one said this was easy! You’re going to have to send hundreds of messages to stand a chance of getting a response. The bigger the brand and the bigger following they have, the less chance you are to get a response, so we suggest starting small and working your way up from there. 

It’s also a good idea to comment on one of their recent photos asking to check their DM’s in a polite way. There is a high chance your message has slipped into their requested messages which means there is even less chance of them seeing it.

In your initial message, make it short and sweet. Don’t tire them out with paragraphs about who you are and what you’re offering. Just make initial contact and take it from there if you get a response. 

Finding brands to contact is one of the most important parts of the puzzle. Try to find brands that are already working with other creators. If you come across a brand that hasn’t worked with other creators, it’s unlikely they will be interested. This is why it’s best to stick to brands that are continually working with creators, even better if they are working with people who have similar accounts to your own. Similar style of content, a similar amount of followers, etc. 

Then it’s just a matter of quantity and contacting a bunch of these brands to see if any are willing to collaborate. After the first few successful collaborations, you will have results to show other brands and you might find some reaching out to you instead of you having to be on the front foot.

Email

A good way to stand out from the crowd and hundreds of direct messages brands receive is the good ol’ fashioned way through email! 

Chances are that you will have more of a chance of brands checking their emails then their Instagram message requests! It can also look more professional reaching out via email. 

Again, using the same principals to keep it short and sweet, straight to the point and don’t waste their time. Business owners are busy and don’t want to be reading paragraphs about you or what you want. 

If you don’t have a professional email, it could be worth setting up a new email address, DO NOT send emails from sweetnsexy88@gmail.com, this will not get a response and does not look professional!

Make sure to set up a signature in your email and include your mobile number and handles for your social media.

Influencer Platforms


Platforms like Tribe and Theright.fit make things a little easier. You can create a profile, include a bio and some photos and start reaching out to brands instantly.

Brands put up new jobs daily as well as what they are willing to pay or product they are willing to provide. This makes things super easy and gives you an idea of what you can expect to be paid or receive in return for content creation and advertisement.

Once you start doing a few campaigns, you’ll start receiving reviews from brands and this will help get future jobs as well.

While it does make things easy, it does mean more competition and also limits the number of brands you work with. So it can be great to use a little bit of all methods, send some emails, send some DM’s and apply for some jobs through these platforms. Don’t limit yourself to one method in the hope that will start rolling the campaigns in. It’s always important to try different avenues to see what works for you best.

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Top 5 Mistakes Businesses Make With Facebook Ads

Top 5 Mistakes Businesses Make With Facebook Ads

1./ Seeing what ads your competitors are running

A good indication of what ads to run are by taking a look at what your competitors are currently running. Is there a certain service they are focussing on? Are they using a certain type of image or offer in their ads?
 
But how do I spy on my competitors ads you may be asking? Luckily enough Facebook has a handy tool on every page, on the right hand side there is a tool called ‘page transparency’ if you click ‘see more’ this will show you all of the ads that page is currently running.

2./ Making too many changes, too quickly

It can be nerve racking watching your first ad campaign run it’s course. Watching the dollars rack up and no leads coming through can be hard to watch, however, it takes time for Facebook’s algorithm to start learning about your audience and what users to target. It is best to leave your campaign for at least 48-72 hours before making any changes.

it takes time for Facebook’s algorithm to start learning about your audience and what users to target

3./ Setting and forgetting

It can be tempting to set and forget about your ad and let Facebook do it’s thing. 
However, your ad needs to be optimised. What age is responding best to your creative? What gender has converted the most?
It’s important to monitor these things to not only convert more leads but also to spend less per each lead.

4./ No clear call to action

Is the point of your campaign to get more email subscribers? More website traffic? Conversions? Competition entries? 
 
It’s important to decide this early in the set-up so that you can create a clear call to action that is easy to follow and doesn’t leave your reader lost and not sure where to head to next

5./ Focusing on cost per lead and not earnings per lead

If you’re selling a high priced item, you are generally happy to pay more per lead. It’s not always about reducing the cost per lead, sometimes a campaign that is returning leads at $5 per lead may convert much higher than a campaign that is returning leads at $3 per lead.
 
It’s important to monitor this and ensure you are getting return on your dollar. There’s no point paying $7 per conversion if you are selling a $5 item

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Content ideas for a cafe.

Content ideas for a cafe.

Struggling to come up with content ideas for your cafe?I mean there’s only so many times you can post photos of food? Amiright?
Below are some of the content ideas that cafes have you used to help grow their business that step further and break away from the ever repetitive food photos that can become tiresome and stagnant your business.

Behind the scenes

Why not show the chefs making the food? The baristas making the coffee? Simple behind the scenes clips and photos help to build interest in the business and allow your customers to meet the staff.This opens up a whole new area of content that will get you creating months worth of content with the click of your finger!

Show the scenery

Walk your followers through your business. Show the back of the house, show your signage, show what’s in the area. Show them your suppliers, build a story, build a brand, not just a boring business that posts about what they sell 24/7. Users don’t go to Instagram to be sold to 24/7. Once you remember that, you’ll start building a page people want to follow and engage with.

Introduce your staff

Similar to behind the scenes, do little interviews with your staff. Talk about their background, where they are from. How long they have been at the business. Make it interesting, their favourite sport, who they go for in the football. Why they love working at your business.

Quotes and Funny Jokes

Don’t be afraid to break it up. Post funny jokes, quotes about your business, your industry, business in general. Humour is a great way to not always show your business side and show to your customers that you’re human. This helps to build a relationship and get repeat customers through the door.

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Finding an influencer for my business.

Finding an influencer for my business.

So you’ve decided to try out an influencer for your business to see if it’s a worthwhile investment. Where to from here?How do you find one? What should you offer? How do you track results?
Firstly, finding one can be a relatively easy process, you just want to make sure that they have a relevant following and you will get a return on your investment, so make sure you don’t rush into anything!

If you are wanting to promote your product to the Noosa market, for example, you currently run a hair salon in Noosa and would like to reach out to people in the area. Simply search for the location and/or hashtag #noosa on Instagram. Have a look through all of the top posts and find someone who may suit what you are looking for. Have a browse through their profile and see if they are getting enough engagement on their posts and if their posts are high quality, not blurry and unattractive with very little engagement, this will bring little to no benefit to your business.

If your business is pretty niche and you can’t find someone through hashtags or location search. Try looking up other businesses in the area or any competitors. See who is engaging with their content, who is tagging them and who follows them. This can be a great way to find new accounts to target as well to reach out to and see if they are interested in collaborating.

Once you find accounts you would like to work with simply send them a message and see if they are interested in collaborating. The smaller the following the less you should expect to pay. If a user has less than 20k followers, you should look offer a product or a service in exchange for promotion. Rather than paying money for advertisement.

Now that you’ve got everything up and ready to go it’s important to track results. You want to make sure you get return on your investment and not just throw money down the drain. 

To track results you can assign your influencer a special code, for example ‘Gemma10’, that way when Gemma posts to her Instagram that she has 10% off this wine companies online store and her followers visit your store and checkout. You will be able to track this sale and see if it was a worthwhile investment. You can try this method and rinse and repeat until you find influencers that suit your brand and get you worthwhile results!

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Should my business be using influencer marketing?

Should my business be using influencer marketing?

Depending on what type of business you run, influencer marketing could have a huge benefit on the growth.
Return on investment is huge with influencer marketing as you don’t want to be throwing money down the drain. So being able to keep a track of sales, engagement, website traffic, etc is crucial.

If you have a product, this makes things much easier as you can provide the influencer with a discount code to provide their followers. This way you can easily track sales and see what return on investment you are getting. If you don’t have a product this can make things a little more difficult. Trying to advertise a restaurant can be hard and difficult to track conversions. You could offer an exclusive discount that is only limited to their followers, whether this is a free coffee, free drink, discount voucher or whatever it may be. 

Obviously, if you are a plumber or in the trade industry, working with influencers isn’t probably the best way forward for your business. You are probably better sticking to other types of marketing like Facebook or Google ads.

If you’ve worked with an influencer in the past and didn’t get the results you were hoping for this can be due to a few things. You may not have had a clear call to action and were just hoping for sales to roll in. Remember it’s important to offer an incentive to audiences to want to purchase your products. Just having an influencer post about your product can clearly come off as a paid promotion and discourage any sales. It’s important to stay creative and try different things.

You should also do your research on the influencers you are working with and if they have an engaged following. It’s no good having an audience of a million people if only 10 users are liking your photos. Give me the user with 5k followers that has high engagement any day. It is more likely that their smaller audience will be interested in what they have to say as well!

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Why is TikTok growing?

Why is TikTok growing?

‘App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with its downloads 6% stronger than this time last year. It is the third most-downloaded app outside of gaming this year.’ 

What has made TikTok so popular all of a sudden? The growth is quite substantial and more and more people are coming across from other platforms like Instagram and Youtube to create content for TikTok. Sometimes the content is funny, however some times it can be downright cringey! One thing is for sure is that it’s addictive and we are noticing more and more brand posts popping up on the platform.

Since it’s launch in 2016, TikTok has grown to over 500 million active users. This puts TikTok 9th in terms of social networks. The app is quite popular in China which has over 150 million active daily users.

In total, TikTok has 1.5 billion downloads on the App and Google Play stores. It has quickly become the most downloaded app on the App store.In saying this, 41% of Tik Tok users are between 16 and 24.

So how long will the rise of this app last? Will more adults start to use it or will it forever remain an app for kids? Hard to say! But one thing is for sure and that is that it’s one to definitely keep an eye on. 

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How big is influencer marketing?

How big is influencer marketing?

Influencer marketing is already a huge market and is only growing by the day. It is expected to soon be a 10 billion dollar industry!
Influencers do exactly that, influencer their followers into making a purchase, whether it be a product, a service or some type of program. Young audiences especially put great trust in what influencers have to say. Around a fifth of young adults have made a large purchase because of an influencer.This is why more and more brands are turning to influencer marketing over traditional methods.It has also been noted that 70% of teens trust influencers more than traditional celebrities.  

Measuring this ROI is crucial in the ongoing growth and success of influencer marketing. This can be difficult depending on the type of business involved. It can be much easier to track results if a product is involved. However, trying to track this growth for a cafe proves much harder. Getting an influencer to post a photo of the milkshake they purchased from your cafe in Manly, may not bring many benefits to their followers in Melbourne. 

In the early days, businesses looked to work with accounts with a larger following, genuinely over 50k followers. These days brands have realised that working with ‘micro’ influencers can bring just as good if not better results. These smaller accounts can tend to have a higher engaged audience and also are much cheaper to work with. An account with over 100k followers will most likely request payment for promotion. However, an account with 15k followers may only ask for a very small fee or free product which can work out much cheaper than forking out a large amount for promotion on a larger account.

So how much are businesses spending on influencer marketing?Marketers have spent $25,000-50,000 on influencer campaigns. This has seen a significant rise in the last few years and looks to only increase further.

How far can the industry grow? It’s hard to say, considering it barely even existed a few years ago and now it’s expected to be a 10 billion dollar industry! Quite incredible and definitely something worse investing in if your business isn’t already looking into it.

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The Top 5 Tools For Influencers.

The Top 5 Tools For Influencers.

With influencer marketing being such a huge growing industry. There are several tools available to use to make your life much easier and make your social media look a little prettier as well.

Canva

The big one! The best part is that it is free and super easy to use. Think of Canva as your personal graphic designer that you don’t have to pay. From thousands of templates to choose from, it’s perfect to use for giveaways, branding promotions and anything to add a little spice to your gallery.

IGBlade

A great tool that helps you track Instagram stats and monitor the growth on your account. 

Really important to send to brands when they are requesting information about your followers, average engagement, best posting times, etc. 

IG insights can be great, however we find IGBlade can help you dive a little deeper and it keeps track of all of your growth so that you can see how many followers you had this time last month. 

Pexels

Creating content can be hard, we get it! 

That’s why it can be great to grab some stock images to help build up that gallery and make your profile look pretty! 

Pexels is one of the best, simply search an image you are after and you’ll find hundreds of images to use. Pexels is free and has a huge range to choose from.

If you are struggling to find what you are after there is also Unsplash.

Theright.fit

So you’ve built up your profile. You’re tracking your stats, now what? 

Now it’s time to try and find some work and get paid off for all of that hard work!

Sites like theright.fit connects influencers with brands. These are a great way to reach out to brands that are looking to promote their products in exchange for a fee or on a contra basis which means you get free product in exchange for posting about their brand in stories and/or posts.

The good thing about the right.fit is that your Instagram account integrates with their website so that brands can see all of your stats and audience details. This saves you the hassle of having to track this and send it through to every new possible collaboration. 

A great platform with 100’s of new jobs per week. 

Tribe

Another platform similar to the theright.fit. Tribe specialises in influencer marketing and connects brands with creators.

As the industry continues to grow, you will find more and more of these platforms popping up. Not necessarily a bad thing when you are looking for work, the more platforms, the more jobs available, a win-win scenario really!

As soon as your page is up and running and you’re starting to see some traction we recommend getting stuck into these platforms and reaching out to brands. It doesn’t matter whether you have 5k followers or 500k followers. Brands are willing to work with creators of all sizes. 

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