Top 5 Mistakes Businesses Make With Facebook Ads

April 27, 2020March 27, 2020 by info

Top 5 Mistakes Businesses Make With Facebook Ads

March 27, 2020

1./ Seeing what ads your competitors are running

A good indication of what ads to run are by taking a look at what your competitors are currently running. Is there a certain service they are focussing on? Are they using a certain type of image or offer in their ads?

But how do I spy on my competitors ads you may be asking? Luckily enough Facebook has a handy tool on every page, on the right hand side there is a tool called ‘page transparency’ if you click ‘see more’ this will show you all of the ads that page is currently running.

via GIPHY

2./ Making too many changes, too quickly

It can be nerve racking watching your first ad campaign run it’s course. Watching the dollars rack up and no leads coming through can be hard to watch, however, it takes time for Facebook’s algorithm to start learning about your audience and what users to target. It is best to leave your campaign for at least 48-72 hours before making any changes.

it takes time for Facebook’s algorithm to start learning about your audience and what users to target

3./ Setting and forgetting

It can be tempting to set and forget about your ad and let Facebook do it’s thing.

However, your ad needs to be optimised. What age is responding best to your creative? What gender has converted the most?

It’s important to monitor these things to not only convert more leads but also to spend less per each lead.

via GIPHY

4./ No clear call to action

Is the point of your campaign to get more email subscribers? More website traffic? Conversions? Competition entries?

It’s important to decide this early in the set-up so that you can create a clear call to action that is easy to follow and doesn’t leave your reader lost and not sure where to head to next

via GIPHY

5./ Focusing on cost per lead and not earnings per lead

If you’re selling a high priced item, you are generally happy to pay more per lead. It’s not always about reducing the cost per lead, sometimes a campaign that is returning leads at $5 per lead may convert much higher than a campaign that is returning leads at $3 per lead.

It’s important to monitor this and ensure you are getting return on your dollar. There’s no point paying $7 per conversion if you are selling a $5 item

via GIPHY

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Content ideas for a cafe.

April 21, 2020March 27, 2020 by info

Content ideas for a cafe.

March 27, 2020

Struggling to come up with content ideas for your cafe?I mean there’s only so many times you can post photos of food? Amiright?
Below are some of the content ideas that cafes have you used to help grow their business that step further and break away from the ever repetitive food photos that can become tiresome and stagnant your business.

Behind the scenes

Why not show the chefs making the food? The baristas making the coffee? Simple behind the scenes clips and photos help to build interest in the business and allow your customers to meet the staff.This opens up a whole new area of content that will get you creating months worth of content with the click of your finger!

Show the scenery

Walk your followers through your business. Show the back of the house, show your signage, show what’s in the area. Show them your suppliers, build a story, build a brand, not just a boring business that posts about what they sell 24/7. Users don’t go to Instagram to be sold to 24/7. Once you remember that, you’ll start building a page people want to follow and engage with.

Introduce your staff

Similar to behind the scenes, do little interviews with your staff. Talk about their background, where they are from. How long they have been at the business. Make it interesting, their favourite sport, who they go for in the football. Why they love working at your business.

Quotes and Funny Jokes

Don’t be afraid to break it up. Post funny jokes, quotes about your business, your industry, business in general. Humour is a great way to not always show your business side and show to your customers that you’re human. This helps to build a relationship and get repeat customers through the door.

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Finding an influencer for my business.

April 27, 2020March 27, 2020 by info

Finding an influencer for my business.

March 27, 2020

So you’ve decided to try out an influencer for your business to see if it’s a worthwhile investment. Where to from here?How do you find one? What should you offer? How do you track results?
Firstly, finding one can be a relatively easy process, you just want to make sure that they have a relevant following and you will get a return on your investment, so make sure you don’t rush into anything!

If you are wanting to promote your product to the Noosa market, for example, you currently run a hair salon in Noosa and would like to reach out to people in the area. Simply search for the location and/or hashtag #noosa on Instagram. Have a look through all of the top posts and find someone who may suit what you are looking for. Have a browse through their profile and see if they are getting enough engagement on their posts and if their posts are high quality, not blurry and unattractive with very little engagement, this will bring little to no benefit to your business.

If your business is pretty niche and you can’t find someone through hashtags or location search. Try looking up other businesses in the area or any competitors. See who is engaging with their content, who is tagging them and who follows them. This can be a great way to find new accounts to target as well to reach out to and see if they are interested in collaborating.

Once you find accounts you would like to work with simply send them a message and see if they are interested in collaborating. The smaller the following the less you should expect to pay. If a user has less than 20k followers, you should look offer a product or a service in exchange for promotion. Rather than paying money for advertisement.

Now that you’ve got everything up and ready to go it’s important to track results. You want to make sure you get return on your investment and not just throw money down the drain.

To track results you can assign your influencer a special code, for example ‘Gemma10’, that way when Gemma posts to her Instagram that she has 10% off this wine companies online store and her followers visit your store and checkout. You will be able to track this sale and see if it was a worthwhile investment. You can try this method and rinse and repeat until you find influencers that suit your brand and get you worthwhile results!

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Should my business be using influencer marketing?

March 29, 2020March 27, 2020 by info

Should my business be using influencer marketing?

March 27, 2020

Depending on what type of business you run, influencer marketing could have a huge benefit on the growth.
Return on investment is huge with influencer marketing as you don’t want to be throwing money down the drain. So being able to keep a track of sales, engagement, website traffic, etc is crucial.

If you have a product, this makes things much easier as you can provide the influencer with a discount code to provide their followers. This way you can easily track sales and see what return on investment you are getting. If you don’t have a product this can make things a little more difficult. Trying to advertise a restaurant can be hard and difficult to track conversions. You could offer an exclusive discount that is only limited to their followers, whether this is a free coffee, free drink, discount voucher or whatever it may be.

Obviously, if you are a plumber or in the trade industry, working with influencers isn’t probably the best way forward for your business. You are probably better sticking to other types of marketing like Facebook or Google ads.

If you’ve worked with an influencer in the past and didn’t get the results you were hoping for this can be due to a few things. You may not have had a clear call to action and were just hoping for sales to roll in. Remember it’s important to offer an incentive to audiences to want to purchase your products. Just having an influencer post about your product can clearly come off as a paid promotion and discourage any sales. It’s important to stay creative and try different things.

You should also do your research on the influencers you are working with and if they have an engaged following. It’s no good having an audience of a million people if only 10 users are liking your photos. Give me the user with 5k followers that has high engagement any day. It is more likely that their smaller audience will be interested in what they have to say as well!

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Why is TikTok growing?

March 29, 2020March 27, 2020 by info

Why is TikTok growing?

March 27, 2020

‘App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with its downloads 6% stronger than this time last year. It is the third most-downloaded app outside of gaming this year.’

What has made TikTok so popular all of a sudden? The growth is quite substantial and more and more people are coming across from other platforms like Instagram and Youtube to create content for TikTok. Sometimes the content is funny, however some times it can be downright cringey! One thing is for sure is that it’s addictive and we are noticing more and more brand posts popping up on the platform.

Since it’s launch in 2016, TikTok has grown to over 500 million active users. This puts TikTok 9th in terms of social networks. The app is quite popular in China which has over 150 million active daily users.

In total, TikTok has 1.5 billion downloads on the App and Google Play stores. It has quickly become the most downloaded app on the App store.In saying this, 41% of Tik Tok users are between 16 and 24.

So how long will the rise of this app last? Will more adults start to use it or will it forever remain an app for kids? Hard to say! But one thing is for sure and that is that it’s one to definitely keep an eye on.

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

How big is influencer marketing?

March 29, 2020March 27, 2020 by info

How big is influencer marketing?

March 27, 2020

Influencer marketing is already a huge market and is only growing by the day. It is expected to soon be a 10 billion dollar industry!
Influencers do exactly that, influencer their followers into making a purchase, whether it be a product, a service or some type of program. Young audiences especially put great trust in what influencers have to say. Around a fifth of young adults have made a large purchase because of an influencer.This is why more and more brands are turning to influencer marketing over traditional methods.It has also been noted that 70% of teens trust influencers more than traditional celebrities.

Measuring this ROI is crucial in the ongoing growth and success of influencer marketing. This can be difficult depending on the type of business involved. It can be much easier to track results if a product is involved. However, trying to track this growth for a cafe proves much harder. Getting an influencer to post a photo of the milkshake they purchased from your cafe in Manly, may not bring many benefits to their followers in Melbourne.

In the early days, businesses looked to work with accounts with a larger following, genuinely over 50k followers. These days brands have realised that working with ‘micro’ influencers can bring just as good if not better results. These smaller accounts can tend to have a higher engaged audience and also are much cheaper to work with. An account with over 100k followers will most likely request payment for promotion. However, an account with 15k followers may only ask for a very small fee or free product which can work out much cheaper than forking out a large amount for promotion on a larger account.

So how much are businesses spending on influencer marketing?Marketers have spent $25,000-50,000 on influencer campaigns. This has seen a significant rise in the last few years and looks to only increase further.

How far can the industry grow? It’s hard to say, considering it barely even existed a few years ago and now it’s expected to be a 10 billion dollar industry! Quite incredible and definitely something worse investing in if your business isn’t already looking into it.

info

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Top 5 Mistakes Businesses Make With Facebook Ads

1./ Seeing what ads your competitors are running

2./ Making too many changes, too quickly

3./ Setting and forgetting

4./ No clear call to action

5./ Focusing on cost per lead and not earnings per lead

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

Content ideas for a cafe.

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

Finding an influencer for my business.

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

Should my business be using influencer marketing?

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

Why is TikTok growing?

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

How big is influencer marketing?

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe