Creative Instagram Story Ideas For Businesses

April 11, 2020

With over 1 billion active users, Instagram is clearly one of the top platforms for

businesses. Not to forget, the platform helps businesses by providing them with many useful

marketing tools.

One of the great things about Instagram is that it offers plenty of creative features to

use. Out of all the good ones, Instagram stories is the newest concept. Since the time

Instagram has introduced this new feature, brands and individuals are using the feature

in different ways. Today, in this post, we will suggest you some of the best

useful Instagram story ideas for businesses that will help you engage your followers.

What is Instagram Story?

Instagram story is one of the most popular features introduced by the platform. It can capture videos and picture content in a slideshow format. The specialty of the Instagram story is that it’s a temporary post and will last only for 24 hours. This feature is like a Facebook story, WhatsApp story, and others.

Instagram Story Ideas For Your Business

Now that you know what Instagram story is, let’s check out some of the coolest ways to

use these features. As a part of your brand promotion, you can use this feature to engage

your audience and trigger their interest.

Here are some creative ideas you can apply:

1. Create a GIF sticker for your brand

via Instagram

These days GIFs are trending and also serve as a great option to promote your business.

The advantage of using GIFs is that they are more engaging than a still picture.

Instagram itself provides you with dozens of static and moving stickers. But you can

design your add own GIF stickers and add them too. This adds a unique touch to your

story. With the help of GIF stories, you can get get the attention of the audience.

You can create branded slogans, products and logos as GIFs to upload them on your

Instagram stories. GIFs are easy to design and also very effective.

2. Answer questions

via Instagram

Instagram also gives you the option to ask questions on your stories. This can be a great

way to interact with your customers. You can ask them brand-related questions to know

about their opinion. This can be a short survey for your brand.

Yet, you should try to make the question/answer stories as interesting as possible. What

we mean is that the questions should be interesting enough to be answered.

3. Create story polls

This is one of the best marketing strategies you can use on Instagram. It is alike creating questions for your Instagram story but in the poll format. You can use story

polls to gather valuable customer feedback.

As you already know Instagram stories stay online only for 24 hours, after which it

disappears. So, you need to make sure that your polls are interesting as well as

creative. This will help you engage more customers.

You can create different polls depending on your type of business. For example, if you

run a chocolate factory. You can ask your customers whether they like milk chocolate or

dark chocolate. This will help you know what the majority likes.

4. Go for a reaction slider

There is this option called the reaction slider offered by Instagram. You can use this to

see customer reactions. Let’s say you have uploaded a picture of your product. Add the

reaction slider to the image. The customers viewing your story will give their reaction.

This will help you know how the product is received by the audience.

You can use this feature for any new product that you have just launched. You can get to

know whether the product is a hit or not. This is an example. You can use the reaction

slider in many other ways.

All you have to do is get creative. Instagram stories are temporary posts, so you

need to make it as engaging as you can. The more viewer’s reaction you get, the better it

is for you.

5. Upload how-to videos

How-to videos are very much in trend these days. You can create short how-to videos

for your products. This way you can teach your viewers how to use the product. This

again can be for something new that you have launched.

Yet, you need to make sure that the videos are short and engaging. Instagram

stories are only a few seconds long. You need to keep all this in mind while creating

such videos.

You can also upload tips and video tutorials related to your products. Since Instagram

stories don’t last for long, you can then add them to your highlights. This will allow your

viewers to go to your brand page and check the highlights, even after the story has

disappeared.

6. Create entertaining boomerangs

Boomerangs are one of the coolest features offered by Instagram. You can make creative

boomerangs related to your business and products to engage the audience.

With the help of boomerangs, you can tell exciting stories in seconds. This is a very

effective way to trigger the interest of your audience. Boomerangs are not only fun but

also very engaging. Many brands already use boomerangs in their stories. If you want to

stay ahead of them, then you should try it too.

You can check out the boomerangs created by your rival companies to get ideas. One

thing you can do is take a few relevant pictures and stitch them in a loop and upload it

as a boomerang story. You can post many boomerangs at once.

Instagram is one of the most powerful marketing platforms for businesses. The platform

provides you with tons of creative features to use. All you have to do is get creative. You

can imply the Instagram story ideas mentioned here and even come up with your ideas

as well. It’s a great way of promoting your business. If you are not using this feature,

then you are missing out on great opportunities.

SM Bubble

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

How To Become A Social Media Influencer

April 11, 2020

What is influencer marketing?

Nowadays, a factor that contributes to the success of the marketing industry is influencer marketing. Influencer marketing is similar to online marketing. Almost all the industries are using this influencer marketing method to promote or market their industry.

Advertising your products, services through social media is now in the trend. This is because many people depend upon social media influencers to decide about their purchasing. Social media influencer is the person who collaborates with the company to market its products or services. These influencers are high in demand these days, and everyone wants to do this attractive job.

In this modern time, everyone wants to become a social media influencer. If you are among those who wish to be a successful social media influencer but don’t know how to do it, you should read this article. Here is a guide for you to help you in becoming an influencer. If you want to do so, you should read it carefully and must act upon all the given pieces of advice, tips, and instructions. Do follow these nine steps for becoming an active, famous, successful social media influencer.

via Instagram

1. Select your niche

If you want to become a social media influencer, the very first thing you have to do is to choose your niche. It is your area of interest. So, what you have to do is to pick it very wisely. Select a niche in which you also have a little bit of experience so that you can provide information to others well regarding it. Choose something in which you are committed to writing about, talking about, and can post a lot in it.

2. Make a content strategy

The next step is to make a content strategy for your activities. This will include all the information about the products you are going to advertise. The way you are going to promote your products matters a lot, so choose it wisely. Think about presenting your services differently. Try doing something unique and catchy that influences people. Present yourself well and be unique and creative so that people desire to listen to you.

3. Decide a social media channel for you

The next step is to decide your social media platform you will be choosing to market your brand. This is a crucial step in this whole process. Mostly social media influencers go towards using Instagram for brand promotion. Yet, others may use LinkedIn to do so. It is although about your preference, but it highly depends on the factor that the higher number of audiences is available on which platform.

4. Post catchy and informational content

There are a lot of social media influencers available in the industry. The fact that makes you stand ahead than others is to be unique. You have to post such content that is informative, attractive, and interesting at the same time. For this reason, you have to keep on learning different and new things so that you can provide something new to your audience.

5. Post frequently and stay active

A special thing present in the life of successful influencers is that they remain active. If you want to be a successful influencer, you will also have to make this habit a part of your daily routine. The reason behind this is that you don’t want your audience to get bored and lose interest in interacting with you. You have to post engaging content frequently so that you can develop more attention of your audience in your brand.

6. Understand your audience’s interest

One of the most important things is to keep on posting content that is being liked by your audience. Everyone listens to whatever he loves, so; it is essential to understand what your audience wants to see. Doing this is not such a hard task, but you need to give some concentration and time to do this. The tip to understand your audience is to stay connected with them

7. Interact with your audience or followers

A critical factor that makes one stand higher than others is excellent communication skills. Interacting with others is useful both for you and for them. And especially when you are marketing a brand or advertising it online, you have to stay in touch with your audience. This will help you in knowing what they want you to do. Those who avoid interacting much with the audience fail to market their brand up to much extent. In comparison to those who keep on frequently interacting with their audience.

8. Increase your network

Once you are into this social media influencing, you have to keep in mind one thing that if there is an audience there will be a success. If the more significant number of audiences will reach you, the more you will be able to advertise your brand. So, you have to keep on increasing your followers continuously. You can do this by blogging. If you allow social media sharing on your blog posts, more viewers can share your content in their networks.

9. Advertise for collaborating with different brands

The final step is to announce that you are a social media influencer. There are a lot of ways to do say. You can tag different brands while advertising their products. You can include “social media influencer” in your bio so that people can know you and interact with you. Also, you can design a template that provides for your areas of expertise and then send it to different brands. If you want to connect instantly with different brands, you can also do this on various platforms available for this.

via Instagram

If you want to be a successful social media influencer, do keep these nine steps in your mind. These are some of the proven tips that can be a guideline for you in becoming an influencer. Also, try to spend your full time and concentration on every step, and don’t hurry. Stay patient, set up your goals, be prepared, stay motivated, work hard, and let your success make the noise.

SM Bubble

Social Media

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Creative Instagram Story Ideas For Businesses

What is Instagram Story?

Instagram Story Ideas For Your Business

1. Create a GIF sticker for your brand

2. Answer questions

3. Create story polls

4. Go for a reaction slider

5. Upload how-to videos

6. Create entertaining boomerangs

Share:

SM Bubble

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe

How To Become A Social Media Influencer

What is influencer marketing?

1. Select your niche

2. Make a content strategy

3. Decide a social media channel for you

4. Post catchy and informational content

5. Post frequently and stay active

6. Understand your audience’s interest

7. Interact with your audience or followers

8. Increase your network

9. Advertise for collaborating with different brands

Share:

SM Bubble

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

Categories

Related Posts

Subscribe