Instagram Launches New Stories Feature

Instagram has launched a new feature which allows businesses to add gift cards and order food stamps directly to their stories.

May 1, 2020

Instagram has recently launched new features to the story section of the app.

If you have a business page, you will notice new ‘stamps’. These new stamps allow for gift cards and to order food directly through Instagram.

An exciting feature for food-based businesses, especially with the current circumstances and restrictions due to COVID-19.

When choosing which stamp to use, the order food stamp allows you to choose from Uber Eats, Deliveroo or DoorDash.

If the stamps aren’t available on your phone, I would first check to see if the app has been recently updated. If it has and they are still unavailable. Make sure to check your page is set up as a business page and linked to your Facebook account.

It also seems that the features are only available to businesses within certain industries.

The gift cards stamp could be an interesting tool to use when brands are looking to work with influencers.

With food-based businesses often finding it difficult to convert social media traffic to paying customers. Will this help bridge the gap? Only time will tell!

Have any questions or would you like any further information on anything discussed? Feel free to get in touch!