Cafe & Restaurant Hashtags

What are the best cafe and restaurant based hashtags to use and how can you start growing your page engagement today?

April 29, 2020

Looking for hashtags to use on your food based business account?

What are the best cafe and restaurant hashtags to help grow your page and have more chance of getting higher engagement?

One of the easiest ways to do this is inside the Instagram app itself.

Simply look at the accounts that are in your industry. That have a similar audience to what you would like to target.

Then just go through their posts to see what hashtags they use.

Another way is to look up a hashtag you would like to target such as #foodie. Then looking at the related hashtags below.

A good strategy when using hashtags is to use a variety of both very popular and then not so popular hashtags. For example use one or two hashtags with millions of results, then use a few hashtags with 100’s of thousand of results and then use another few with only a few hundred results.

What’s the best way to find unpopular hashtags?

Try to go more specific. Rather than searching #foodie, instead search for something like #melbournefoodiefinds which only has 31,253 results. You can then go even more specific to get less results.

This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.

The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.

Just make sure your post is related to the hashtags you are posting. If you’re hashtag is related to cats and your posting about shoes, very few users will engage with your post when searching that hashtag. Instagram will pick up on this and push your post down their hashtag search.

Now it might seem a little overwhelming at first and a little time consuming, however once you create a list of hashtags you can re-use these on relevant posts. Just make sure to switch them around a little and take a few out and add a few new ones each time. Posting the exact same hashtags everytime might not sit well with Instagram’s algorithim

We’ve broken down below some of the best food based hashtags you could look to use for different cafe and restaurant niches.

However, please not it’s always important to do your own research and make them specific to your post. Include hashtags for the location, country, certain food in the photos, etc. Don’t just copy and paste these hashtags and hope your Instagram will light up with new engagement.

Cafe Hashtags

Running a cafe is hard enough without spending the time trying to work out what hashtags to use, we get it. However, this is one of the quickest and cost effective ways to help get your business posts out to new audiences without having to pay for advertising.

Rather than spending a few hundred dollars to reach new audiences, wouldn’t you rather spend a bit of time to research hashtags and reach new audiences for free?

Look into some other businesses locally to you or any competitors you may know of and see what hashtags they are using that seem to be working for them. Start using some on your posts and experiment with what hashtags to use and see what return the best engagement. Then go from there!

#cafelife #cafehopper #coffeeshopvibes #cafevibes #cupsinframe

Coffee Based Hashtags

If you run a cafe or restaurant, there is a big chance that you sell coffee.

A great way to build interest around your business is showing the coffee beans you use, the baristas at work. Show where you source your coffee beans from, explain more about that company and what they do. This all helps to build further interest in your business and helps customer appreciate the effort you put into the finer details.

Food Based Hashtags

One of the main reasons users are coming to your Instagram.. to see the food! Don’t let them down and make sure to upload appealing photos that will make them want to share it with their friends and family. One of the important aspects of this is using relevant hashtags to the food you are posting so that you have a chance of reaching more eyeballs looking for food inspiring images.

It’s difficult to cover all of the hashtags related to food, however, hopefully a few of the below give you some inspiration and ideas to start going further down the rabbit hole and finding more niche related hashtags.

Location Based Hashtags

To reach out to new audiences in your area, it’s important to focus on your local area. This will mean less competition and more chance of appearing towards the top.

It’s fine to use state based hashtags but it can be ideal to go more specific and target local suburbs, even streets your business may be based on. Make it really specific and mix up your hashtags to both popular and not so popular hashtags.

We’ve listed below some of Melbourne based hashtags, however, you can easily adjust these to suit your needs.

Restaurant Hashtags

Taking into the account the above hashtags recommendations, you may want to use hashtags more closely related to restaurants.

This can vary depending on the style of restaurnt you run, as well as the location, target audience, etc.

However, we have listed some examples below that may help develop further ideas of new hashtags that your business could look at implementing.

Any hashtags you think we may have missed? Or do you have a certain niche you would like some hashtag ideas on?

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