Entrepreneur Hashtags

April 30, 2020 by SM Bubble

Entrepreneur Hashtags

What are the best entrepreneur hashtags to use and how can you start growing your page engagement today?

April 30, 2020

Looking for hashtags to use on your business account?

What are the best entrepreneur and business hashtags to help grow your page and have more chance of getting higher engagement?

One of the easiest ways to do this is inside the Instagram app itself.

Simply look at the accounts that are in your industry. That have a similar audience to what you would like to target.

Then just go through their posts to see what hashtags they use.

Another way is to look up a hashtag you would like to target such as #entrepreneur. Then looking at the related hashtags below.

via Instagram

A good strategy when using hashtags is to use a variety of both very popular and then not so popular hashtags. For example use one or two hashtags with millions of results, then use a few hashtags with 100’s of thousand of results and then use another few with only a few hundred results.

What’s the best way to find unpopular hashtags?

Try to go more specific. Rather than searching #entrepreneur, instead search for something like #smallbusinessownersrock which only has 4,297 results. You can then go even more specific to get less results.

via Instagram

This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.

The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.

Just make sure your post is related to the hashtags you are posting. If you’re hashtag is related to cats and your posting about shoes, very few users will engage with your post when searching that hashtag. Instagram will pick up on this and push your post down their hashtag search.

Now it might seem a little overwhelming at first and a little time consuming, however once you create a list of hashtags you can re-use these on relevant posts. Just make sure to switch them around a little and take a few out and add a few new ones each time. Posting the exact same hashtags everytime might not sit well with Instagram’s algorithim

We’ve broken down below some of the best travel hashtags you could look to use for different entrepreneur niches.

However, please not it’s always important to do your own research and make them specific to your post. Include hashtags for the location, country, certain objects in the photos, etc. Don’t just copy and paste these hashtags and hope your Instagram will light up with new engagement.

Small Business Hashtags

via Instagram

Running a small business is hard enough without spending the time trying to work out what hashtags to use, we get it. However, this is one of the quickest and cost effective ways to help get your business posts out to new audiences without having to pay for advertising.

Rather than spending a few hundred dollars to reach new audiences, wouldn’t you rather spend a bit of time to research hashtags and reach new audiences for free?

Look into some other businesses locally to you or any competitors you may know of and see what hashtags they are using that seem to be working for them. Start using some on your posts and experiment with what hashtags to use and see what return the best engagement. Then go from there!

Entrepreneur Hashtags

via Instagram

There is a lot of competition online for the #entrepreneur hashtag. That is why it may be important to delve a little deeper and use more specific hashtags to give yourself a chance of reaching the top results for these hashtags.

It is important to remember that Instagram allows you to follow hashtags so this also gives you the chance of popping up in users feeds if they follow certain hashtags you are using on your posts.

#entrepreneurmindset #entrepreneur #entrepreneurship 
#personalfinance #financialfreedom #financialindependence

Hustle Hashtags

via Instagram

Who doesn’t like to put their head down and hustle! It’s what builds small businesses and helps us to succeed. There are thousands of hashtags to use that relate to success, wealth, business, hustle and inspiration. We’ve listed some below and from there, much like a tree look at the different hashtags that branch off from these main words.

Business Quote Hashtags

via Instagram

One style of content that you are likely to come across, regardless of what industry you are in are quotes. Everyone uses them and they seem to be working better and better everyday.

Whether these are funny quotes, inspirational quotes or business quotes. Trial a few out on your page and see how they go. Try different styles of images, brighter text, bigger text, etc. See how they go and experiement with different hashtags to see what improves your engagement.

Startup Hashtags

via Instagram

Running a startup and not sure what hashtags to use to pump some much needed engagement in the new business?

We’ve listed below some of the more popular hashtags used by current trending posts. It’s always best to do some research beforehand into more popular hashtags used as well as ones that may be more specific to your startup and the industry that you are in.

Refer to competitors with a strong following and see what they are using to get some ideas as well.

Any hashtags you think we may have missed? Or do you have a certain niche you would like some hashtag ideas on?

Let us know!

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Best Travel Hashtags

April 23, 2020April 23, 2020 by SM Bubble

Best Travel Hashtags

What are the best travel hashtags to use and how can you grow your travel page engagement today?

April 23, 2020

Looking for hashtags to use on your travel account?

What are the best travel hashtags to help grow your page and have more chance of getting higher engagement?

One of the easiest ways to do this is inside the Instagram app itself.

Simply look at the accounts that are in your industry. That have a similar audience to what you would like to target.

Then just go through their posts to see what hashtags they use.

Another way is to look up a hashtag you would like to target such as #travel. Then looking at the related hashtags below.

via Instagram

What’s the best way to find unpopular hashtags?

Try to go more specific. Rather than searching #travel, instead search for something like #melbournetravel which only has 24,901 results. You can then go even more specific to get less results.

via Instagram

This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.

The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.

We’ve broken down below some of the best travel hashtags you could look to use for different travel niches.

New York Hashtags

via Instagram

Planning to travel to New York but not sure what hashtags to use for your uploads?

We’ve included below some of the top hashtags in that area.

As mentioned earlier, it is always important to throw in your own and make sure the content you’re uploading relates to the hashtags being used.

Melbourne Hashtags

via Instagram

Maybe you would like to know the best hashtags to use when visiting Melbourne? Now Melbourne has a lot of different locations that could require different hashtags. So make sure to do your research and use relevant hashtags for those areas.

#thismelbourne #melbourne #visitmelbourne #visitvictoria #melbourneiloveyou 

#seeaustralia #checkmelbourne #igersmelbourne 

#cityofmelbourne #melbmoment #melbournecity #melbournestravel 

#moodygrams #melbourne_photoblog #melbournecbd #melbournesights #yarrariver #melbonpix

Bali Hashtags

via Instagram

Bali is full of different areas to visit and there is plenty of content to compete with! So just make sure to try and go quite specific with your hashtags.

Travelling Families

via Instagram

Travelling with your family or running a family account and looking for new hashtags to use? Below are some of the top trending tags at the moment.

#wecollectmemories #letthemexplore #exploretheworld #traveltogether #adventurefamily 

#adventureparenting #familieswhotravel #noplacetoofar 

#fernweh #showthemtheworld #adventurekids #exploringfamilies

 #welltravelledkids #amazingafrica #kidsonsafari #safarikids 

#familysafari #globalcitizen #allaboutadventures

Solo Travel

via Instagram

Travelling with your family or running a family account and looking for new hashtags to use? Below are some of the top trending tags at the moment.

Any hashtags you think we may have missed? Or do you have a certain niche you would like some hashtag ideas on?

Let us know!

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Top 10 Ways To Make Money On Instagram

April 22, 2020April 16, 2020 by SM Bubble

Top 10 Ways To Make Money On Instagram

April 16, 2020

Instagram is more than a social media platform today. You can use it not only to socialise with people but also to earn money. Yes, you read that right!

There is not one but many ways through which you can earn money on Instagram. Also, you don’t even need millions of followers to get started. If you want to know how then you are in the right place. In this post, we will reveal the secret of how to make money on Instagram. So without wasting any more time, let’s dive right into the details.

How to make money on Instagram?

Here are 10 of the proven ways through which you can earn a good income on the popular photo-sharing platform.

Affiliate marketing

Affiliate marketing is one of the best and the easiest way of earning money on the platform. You can promote the products and services of other companies and get a commission out of it when you make a sale.

Affiliate marketing is a good option for those who have a large number of followers on the platform. That’s because the more people you reach, the more chances you will make a sale.

Influencer marketing

via Instagram

Another great way to earn money is through influencer marketing. The work of an influencer is to promote the products for the brands they are working for.

Several studies have proved that people are more likely to trust a person they know than a brand. This is why big brands make use of popular bloggers and public figures to sell their products to the audience. In return, you get paid from the brand for promoting their products. The amount you receive is dependent on how big of an influencer you are.

Sell your own stuff

You can also sell your own stuff on Instagram. What you have to do is create your online business on the platform and start promoting your products and services.

You will come across many such small-scale businesses on Instagram. If you have a business website, you can post the link on the platform. If not, then you can upload pictures and various posts and use your Instagram account as your business profile. In this case, the more people you reach, the better it is for you.

Sell your photos

via Instagram

Instagram is a platform for showcasing photography skills. If you think you are a skilled photographer, then you can sell your photos on the platform and earn money. No, this is no joke! You can earn money by selling your own photos.

Instagram is a great platform to showcase the photos you have clicked. You can share it with brands and agencies who would be interested in your photos. To attract buyers, use a watermark on the snaps and also list all the buying details in the caption. With the help of appropriate hashtags, you can make your post viral. Once it catches the attention of any agency, you can sell your picture to them.

Sell your Instagram account

This may sound a little odd to you, but you can also make money by selling your own Instagram account. This option is very less popular but it can actually give you a good income. But the catch is you need to have an account with many followers. You at least need to have more than 50 thousand followers to be able to sell your account.

In this case, the more followers you have, the more money you will get for your account. However, this is a one-time way of warning money as growing an account is not an easy task.

Sell online courses

Online courses are really popular these days. If you want to earn some extra cash, then you must try selling online courses.

All you have to do is create a course in the field that you are an expert. After that, you can sell this course online to interested people. This is a very good way of earning money.

Sell Amazon products

Another way of boosting your income is by selling Amazon products on the platform. You can take advantage of your Instagram account to sell some products that are available on Amazon.

Amazon is a very popular online site for shopping. Therefore, it should be easy for you to get the attention of people in buying these products. All you have to do is promote your post as vigorously as you can so that it reaches to a maximum number of people.

Promote your own blog

If you are a blogger by profession, then you can expand your reach by promoting your own blog on Instagram. Most of the bloggers these days go this, so why not you?

This will not only help you popularise your blog site but also boost your overall income. The more you promote, the better it is for you.

Show your freelance services

Do you provide freelance services like writing, photography, editing, etc.? If yes, then you can use Instagram to promote your services. This will help you to get clients online. You need to showcase your work on the platform to attract good clients.

It can be a time-consuming way but totally worth it. It can get you good clients who are willing to pay a high amount for your service.

Teach people about Instagram marketing

If you have become an established influencer, then you can take advantage of this fact and teach others about Instagram marketing. It’s like selling an online course.

People who come forward to learn, you can ask them to pay. This way you can earn money by teaching others.

There are many ways through which you can earn a good amount of money from Instagram. All you need to do is build your account. Having a strong account can help your cause to a great extent. The more people you reach, the higher the chances to earn.

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How To Become A Social Media Influencer

April 22, 2020April 11, 2020 by SM Bubble

How To Become A Social Media Influencer

April 11, 2020

What is influencer marketing?

Nowadays, a factor that contributes to the success of the marketing industry is influencer marketing. Influencer marketing is similar to online marketing. Almost all the industries are using this influencer marketing method to promote or market their industry.

Advertising your products, services through social media is now in the trend. This is because many people depend upon social media influencers to decide about their purchasing. Social media influencer is the person who collaborates with the company to market its products or services. These influencers are high in demand these days, and everyone wants to do this attractive job.

In this modern time, everyone wants to become a social media influencer. If you are among those who wish to be a successful social media influencer but don’t know how to do it, you should read this article. Here is a guide for you to help you in becoming an influencer. If you want to do so, you should read it carefully and must act upon all the given pieces of advice, tips, and instructions. Do follow these nine steps for becoming an active, famous, successful social media influencer.

via Instagram

1. Select your niche

If you want to become a social media influencer, the very first thing you have to do is to choose your niche. It is your area of interest. So, what you have to do is to pick it very wisely. Select a niche in which you also have a little bit of experience so that you can provide information to others well regarding it. Choose something in which you are committed to writing about, talking about, and can post a lot in it.

2. Make a content strategy

The next step is to make a content strategy for your activities. This will include all the information about the products you are going to advertise. The way you are going to promote your products matters a lot, so choose it wisely. Think about presenting your services differently. Try doing something unique and catchy that influences people. Present yourself well and be unique and creative so that people desire to listen to you.

3. Decide a social media channel for you

The next step is to decide your social media platform you will be choosing to market your brand. This is a crucial step in this whole process. Mostly social media influencers go towards using Instagram for brand promotion. Yet, others may use LinkedIn to do so. It is although about your preference, but it highly depends on the factor that the higher number of audiences is available on which platform.

4. Post catchy and informational content

There are a lot of social media influencers available in the industry. The fact that makes you stand ahead than others is to be unique. You have to post such content that is informative, attractive, and interesting at the same time. For this reason, you have to keep on learning different and new things so that you can provide something new to your audience.

5. Post frequently and stay active

A special thing present in the life of successful influencers is that they remain active. If you want to be a successful influencer, you will also have to make this habit a part of your daily routine. The reason behind this is that you don’t want your audience to get bored and lose interest in interacting with you. You have to post engaging content frequently so that you can develop more attention of your audience in your brand.

6. Understand your audience’s interest

One of the most important things is to keep on posting content that is being liked by your audience. Everyone listens to whatever he loves, so; it is essential to understand what your audience wants to see. Doing this is not such a hard task, but you need to give some concentration and time to do this. The tip to understand your audience is to stay connected with them

7. Interact with your audience or followers

A critical factor that makes one stand higher than others is excellent communication skills. Interacting with others is useful both for you and for them. And especially when you are marketing a brand or advertising it online, you have to stay in touch with your audience. This will help you in knowing what they want you to do. Those who avoid interacting much with the audience fail to market their brand up to much extent. In comparison to those who keep on frequently interacting with their audience.

8. Increase your network

Once you are into this social media influencing, you have to keep in mind one thing that if there is an audience there will be a success. If the more significant number of audiences will reach you, the more you will be able to advertise your brand. So, you have to keep on increasing your followers continuously. You can do this by blogging. If you allow social media sharing on your blog posts, more viewers can share your content in their networks.

9. Advertise for collaborating with different brands

The final step is to announce that you are a social media influencer. There are a lot of ways to do say. You can tag different brands while advertising their products. You can include “social media influencer” in your bio so that people can know you and interact with you. Also, you can design a template that provides for your areas of expertise and then send it to different brands. If you want to connect instantly with different brands, you can also do this on various platforms available for this.

via Instagram

If you want to be a successful social media influencer, do keep these nine steps in your mind. These are some of the proven tips that can be a guideline for you in becoming an influencer. Also, try to spend your full time and concentration on every step, and don’t hurry. Stay patient, set up your goals, be prepared, stay motivated, work hard, and let your success make the noise.

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Boobie Billie – The Most Fashionable Pup On The Gram

April 22, 2020April 7, 2020 by SM Bubble

Boobie Billie – The Most Fashionable Pup On The Gram

April 7, 2020

via Instagram

With the current climate of being locked up in our homes. We’ve come across our fair share of odd Instagram accounts as we spend countless hours scrolling through our newsfeeds. But this would have to be one of the better accounts we have come across.

Meet Boobie Billie, the little fashionista with over 111k followers on Instagram.

Boobie is very on-trend, sporting the latest looks. Like the image below which is captioned ‘Dripping in Carole Baskin🐆👑’.

via Instagram

What type of breed is Boobie Billie?

Boobie Billie is an Italian greyhound and Chihuahua mix.

She first started sharing photos to her Instagram in December 2019 and has quickly grown her following.

Taking a scroll through her feed, it is easy to see why. Boobie has an array of fashionable looks and accessories. Quickly becoming the envy of all budding influencers.

via Instagram

Not only are her photos highly fashionable, but they are also very much on-trend. Relating to everyone currently in isolation. ‘Boobie Quarantino presents: Once Upon a Time in Isolation 🎬✨’

via Instagram

With style this good and a rapidly growing audience. It’s no surprise that brands are starting to line up to work with Boobie. If you take a quick look at her page you can see she has worked with a range of brands already.

via Instagram

Taking a look at Boobie Billie’s growth is just as impressive as her elegant style. She looks to be growing close to 500 followers per day!

Which is quite the growth. This means that if she continues on this current growth trend she could be looking to grow by 15,000 followers per month. Only time will tell just how popular Boobie Billie becomes. We will be following this little pup closely!

One thing is for sure Boobie Billie is a mood! Something that we have all needed to help get through this current climate in the world. So thank you Boobie! Keep doing you darl.

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Are Presents a Worthwhile Investment?

April 22, 2020April 4, 2020 by SM Bubble

Are Presents a Worthwhile Investment?

April 4, 2020

When looking at some of the most popular Instagram feeds, you’ll notice they all have one thing in common. All their pictures look vaguely similar and their colour undertones are consistent.

That’s not a coincidence or an example of their photo editing expertise. It is because they use presets.

The times, when you could snap a picture and it was enough to apply one of the pre-installed Instagram filters before uploading it, are long gone.

The use of presets has changed the Instagram game and allowed people to obtain a particular look for their feed.

Does investing in an editing preset seem like too much? And are you feeling overwhelmed by the amount of presets available? Are they easy to use?

And most importantly, are they a worthwhile investment?

via Digital Film Actions

Why Should You Care?

With more than 500 million active users logging into Instagram every single day, it is one of the most influential social media platforms out there. Businesses are investing in developing their social marketing campaigns and hiring photographers to shoot content for them.

Learning all the tricks and secrets behind this powerful platform must be worthwhile. And presets are one of the tools that can help your Instagram account stand out and develop your brand.

What Are Presets?

Presents are custom filters that are applied usually using Abobe Lightroom. Each preset has a list of settings that are customised in a way to create a similar “look” for all the pictures.

This means that with presets, you no longer need to manually edit each photo and all your desired settings are applied within a click of a button.

The presets can significantly streamline your workflow and make your Instagram pictures look like they’ve been professionally edited.

Intrigued? Read on.

Are They Free?

It is true that the Lightroom app comes with a set of basic preinstalled presets that enhance your pictures and makes the colours more vivid.

But if you’re looking for the ones that will give your photos a more unique look, these are custom developed and need to be purchased.

For long, this was an area occupied by photographers and professional photo editors. But since Lightroom launched their long-awaited mobile app, this caused a massive boom of the popularity of presets and made them much more accessible to the public.

How Does It Work?

Now, transforming your pictures with purchased presets is easy. Once you have the app downloaded to your phone and install the purchased presets, simply import the image from your gallery and then apply the preset with a click of a button.

Additionally, you can do little tweaks depending on the photo and change the basic settings like contrast or brightness. From there, you export the picture into your gallery and it is ready to use.

Nowadays, not only can you buy presets from your favourite photographer, but many influencers and bloggers have also developed their own packs.

Are They Worth It?

Presets are one of the most useful tools that can transform the look of your feed. They make your page stand out and develop a specific style that others will associate with your brand.

Look at presets as a form of investment. As much as paying for a set of filters might seem like an unnecessary expense, you only need to purchase them once and you can use them on your profile forever.

While buying a set of presets for $50 may seem expensive, from a business perspective, it is a small investment given the benefits.

via Instagram

Choosing the Right Presets

The question is not whether to buy a preset but which one to buy. With their rising popularity, there are now thousands of them available on the market.

And while there are some good ones, there are also many bad presets out there. If you have a favourite Instagrammer who also sells presets, be careful.

The fact that you like the edited pictures doesn’t mean that you’ll like the presets too. Some presets don’t cover all the changes that the photographer makes and they require a lot of editing afterwards.

Not to mention that not all presets work on all kinds of photos. As soon as you start doing your own research, you’ll soon find out that different ones are recommended for different accounts.

This is because each preset produces an effect that can dramatically change the mood, the vibe and the impact of your picture. Same presets that are recommended for travel pages won’t work for food blogs, same as beach pictures need different editing than the mountain ones.

Influencer’s Presets

Many influencers are generating a passive income by selling their own presets. It’s easy to convince their followers to buy them with a promise that their pictures will look like the ones of the influencer (which they already love). Hence, presets serve as an extension of their own brand used across the whole Instagram platform.

Before you buy presets from your favourite influencer though, think about whether your content would work with their style. Many encourage others to use their custom hashtag for the photos edited with their presets.

Checking how the same presets work on other “ordinary” pictures created by other people is a great way of making sure these would work for you. Additionally, some influencers offer to give you a preview of your own picture when edited with a preset that you want to buy from them.

via Do You Travel Presets

The Verdict

Times, when it was enough to run your picture through a “Valencia” Instagram filter and hit publish, are long gone. With so much competition to make your Instagram feed stand out, presets are a great way of achieving it without the need for a professional editing course.

Using presets will give your page a consistent look and is a way of taking your Instagram to the next level all with saving you time on editing and streamlining your workflow. With these results, paying for presets is not such a big investment.

A more crucial question, however, is buying the right presets that would suit your brand and feed. Before buying a preset pack from your favourite influencer look at how their presets work on pictures uploaded from other people.

Ready to become a professional photo editor within a click of a button?

via GIPHY

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Getting your first brand deal as a creator

April 21, 2020March 29, 2020 by info

Getting your first brand deal as a creator

March 29, 2020

via Instagram

Looking to collaborate with a brand but don’t know where to start? We walk you through the initial steps below and the different ways you can go about approaching brands to see if they’re interested in working together.

Direct Message

One of the most direct ways you can reach out to brands you wish to work with is through DM, yep it’s that simple. Now no one said this was easy! You’re going to have to send hundreds of messages to stand a chance of getting a response. The bigger the brand and the bigger following they have, the less chance you are to get a response, so we suggest starting small and working your way up from there.

via GIPHY

It’s also a good idea to comment on one of their recent photos asking to check their DM’s in a polite way. There is a high chance your message has slipped into their requested messages which means there is even less chance of them seeing it.

In your initial message, make it short and sweet. Don’t tire them out with paragraphs about who you are and what you’re offering. Just make initial contact and take it from there if you get a response.

Finding brands to contact is one of the most important parts of the puzzle. Try to find brands that are already working with other creators. If you come across a brand that hasn’t worked with other creators, it’s unlikely they will be interested. This is why it’s best to stick to brands that are continually working with creators, even better if they are working with people who have similar accounts to your own. Similar style of content, a similar amount of followers, etc.

Then it’s just a matter of quantity and contacting a bunch of these brands to see if any are willing to collaborate. After the first few successful collaborations, you will have results to show other brands and you might find some reaching out to you instead of you having to be on the front foot.

A good way to stand out from the crowd and hundreds of direct messages brands receive is the good ol’ fashioned way through email!

Chances are that you will have more of a chance of brands checking their emails then their Instagram message requests! It can also look more professional reaching out via email.

Again, using the same principals to keep it short and sweet, straight to the point and don’t waste their time. Business owners are busy and don’t want to be reading paragraphs about you or what you want.

If you don’t have a professional email, it could be worth setting up a new email address, DO NOT send emails from sweetnsexy88@gmail.com, this will not get a response and does not look professional!

Make sure to set up a signature in your email and include your mobile number and handles for your social media.

via GIPHY

Influencer Platforms

Platforms like Tribe and Theright.fit make things a little easier. You can create a profile, include a bio and some photos and start reaching out to brands instantly.

Brands put up new jobs daily as well as what they are willing to pay or product they are willing to provide. This makes things super easy and gives you an idea of what you can expect to be paid or receive in return for content creation and advertisement.

Once you start doing a few campaigns, you’ll start receiving reviews from brands and this will help get future jobs as well.

While it does make things easy, it does mean more competition and also limits the number of brands you work with. So it can be great to use a little bit of all methods, send some emails, send some DM’s and apply for some jobs through these platforms. Don’t limit yourself to one method in the hope that will start rolling the campaigns in. It’s always important to try different avenues to see what works for you best.

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Finding an influencer for my business.

April 27, 2020March 27, 2020 by info

Finding an influencer for my business.

March 27, 2020

So you’ve decided to try out an influencer for your business to see if it’s a worthwhile investment. Where to from here?How do you find one? What should you offer? How do you track results?
Firstly, finding one can be a relatively easy process, you just want to make sure that they have a relevant following and you will get a return on your investment, so make sure you don’t rush into anything!

If you are wanting to promote your product to the Noosa market, for example, you currently run a hair salon in Noosa and would like to reach out to people in the area. Simply search for the location and/or hashtag #noosa on Instagram. Have a look through all of the top posts and find someone who may suit what you are looking for. Have a browse through their profile and see if they are getting enough engagement on their posts and if their posts are high quality, not blurry and unattractive with very little engagement, this will bring little to no benefit to your business.

If your business is pretty niche and you can’t find someone through hashtags or location search. Try looking up other businesses in the area or any competitors. See who is engaging with their content, who is tagging them and who follows them. This can be a great way to find new accounts to target as well to reach out to and see if they are interested in collaborating.

Once you find accounts you would like to work with simply send them a message and see if they are interested in collaborating. The smaller the following the less you should expect to pay. If a user has less than 20k followers, you should look offer a product or a service in exchange for promotion. Rather than paying money for advertisement.

Now that you’ve got everything up and ready to go it’s important to track results. You want to make sure you get return on your investment and not just throw money down the drain.

To track results you can assign your influencer a special code, for example ‘Gemma10’, that way when Gemma posts to her Instagram that she has 10% off this wine companies online store and her followers visit your store and checkout. You will be able to track this sale and see if it was a worthwhile investment. You can try this method and rinse and repeat until you find influencers that suit your brand and get you worthwhile results!

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Should my business be using influencer marketing?

March 29, 2020March 27, 2020 by info

Should my business be using influencer marketing?

March 27, 2020

Depending on what type of business you run, influencer marketing could have a huge benefit on the growth.
Return on investment is huge with influencer marketing as you don’t want to be throwing money down the drain. So being able to keep a track of sales, engagement, website traffic, etc is crucial.

If you have a product, this makes things much easier as you can provide the influencer with a discount code to provide their followers. This way you can easily track sales and see what return on investment you are getting. If you don’t have a product this can make things a little more difficult. Trying to advertise a restaurant can be hard and difficult to track conversions. You could offer an exclusive discount that is only limited to their followers, whether this is a free coffee, free drink, discount voucher or whatever it may be.

Obviously, if you are a plumber or in the trade industry, working with influencers isn’t probably the best way forward for your business. You are probably better sticking to other types of marketing like Facebook or Google ads.

If you’ve worked with an influencer in the past and didn’t get the results you were hoping for this can be due to a few things. You may not have had a clear call to action and were just hoping for sales to roll in. Remember it’s important to offer an incentive to audiences to want to purchase your products. Just having an influencer post about your product can clearly come off as a paid promotion and discourage any sales. It’s important to stay creative and try different things.

You should also do your research on the influencers you are working with and if they have an engaged following. It’s no good having an audience of a million people if only 10 users are liking your photos. Give me the user with 5k followers that has high engagement any day. It is more likely that their smaller audience will be interested in what they have to say as well!

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How big is influencer marketing?

March 29, 2020March 27, 2020 by info

How big is influencer marketing?

March 27, 2020

Influencer marketing is already a huge market and is only growing by the day. It is expected to soon be a 10 billion dollar industry!
Influencers do exactly that, influencer their followers into making a purchase, whether it be a product, a service or some type of program. Young audiences especially put great trust in what influencers have to say. Around a fifth of young adults have made a large purchase because of an influencer.This is why more and more brands are turning to influencer marketing over traditional methods.It has also been noted that 70% of teens trust influencers more than traditional celebrities.

Measuring this ROI is crucial in the ongoing growth and success of influencer marketing. This can be difficult depending on the type of business involved. It can be much easier to track results if a product is involved. However, trying to track this growth for a cafe proves much harder. Getting an influencer to post a photo of the milkshake they purchased from your cafe in Manly, may not bring many benefits to their followers in Melbourne.

In the early days, businesses looked to work with accounts with a larger following, genuinely over 50k followers. These days brands have realised that working with ‘micro’ influencers can bring just as good if not better results. These smaller accounts can tend to have a higher engaged audience and also are much cheaper to work with. An account with over 100k followers will most likely request payment for promotion. However, an account with 15k followers may only ask for a very small fee or free product which can work out much cheaper than forking out a large amount for promotion on a larger account.

So how much are businesses spending on influencer marketing?Marketers have spent $25,000-50,000 on influencer campaigns. This has seen a significant rise in the last few years and looks to only increase further.

How far can the industry grow? It’s hard to say, considering it barely even existed a few years ago and now it’s expected to be a 10 billion dollar industry! Quite incredible and definitely something worse investing in if your business isn’t already looking into it.

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