Instagram has recently launched new features to the story section of the app.
If you have a business page, you will notice new ‘stamps’. These new stamps allow for gift cards and to order food directly through Instagram.
An exciting feature for food-based businesses, especially with the current circumstances and restrictions due to COVID-19.
When choosing which stamp to use, the order food stamp allows you to choose from Uber Eats, Deliveroo or DoorDash.
If the stamps aren’t available on your phone, I would first check to see if the app has been recently updated. If it has and they are still unavailable. Make sure to check your page is set up as a business page and linked to your Facebook account.
It also seems that the features are only available to businesses within certain industries.
The gift cards stamp could be an interesting tool to use when brands are looking to work with influencers.
With food-based businesses often finding it difficult to convert social media traffic to paying customers. Will this help bridge the gap? Only time will tell!
Have any questions or would you like any further information on anything discussed? Feel free to get in touch!
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A good strategy when using hashtags is to use a variety of both very popular and then not so popular hashtags. For example use one or two hashtags with millions of results, then use a few hashtags with 100’s of thousand of results and then use another few with only a few hundred results.
What’s the best way to find unpopular hashtags?
Try to go more specific. Rather than searching #entrepreneur, instead search for something like #smallbusinessownersrock which only has 4,297 results. You can then go even more specific to get less results.
This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.
The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.
Just make sure your post is related to the hashtags you are posting. If you’re hashtag is related to cats and your posting about shoes, very few users will engage with your post when searching that hashtag. Instagram will pick up on this and push your post down their hashtag search.
Now it might seem a little overwhelming at first and a little time consuming, however once you create a list of hashtags you can re-use these on relevant posts. Just make sure to switch them around a little and take a few out and add a few new ones each time. Posting the exact same hashtags everytime might not sit well with Instagram’s algorithim
We’ve broken down below some of the best travel hashtags you could look to use for different entrepreneur niches.
However, please not it’s always important to do your own research and make them specific to your post. Include hashtags for the location, country, certain objects in the photos, etc. Don’t just copy and paste these hashtags and hope your Instagram will light up with new engagement.
Running a small business is hard enough without spending the time trying to work out what hashtags to use, we get it. However, this is one of the quickest and cost effective ways to help get your business posts out to new audiences without having to pay for advertising.
Rather than spending a few hundred dollars to reach new audiences, wouldn’t you rather spend a bit of time to research hashtags and reach new audiences for free?
Look into some other businesses locally to you or any competitors you may know of and see what hashtags they are using that seem to be working for them. Start using some on your posts and experiment with what hashtags to use and see what return the best engagement. Then go from there!
There is a lot of competition online for the #entrepreneur hashtag. That is why it may be important to delve a little deeper and use more specific hashtags to give yourself a chance of reaching the top results for these hashtags.
It is important to remember that Instagram allows you to follow hashtags so this also gives you the chance of popping up in users feeds if they follow certain hashtags you are using on your posts.
Who doesn’t like to put their head down and hustle! It’s what builds small businesses and helps us to succeed. There are thousands of hashtags to use that relate to success, wealth, business, hustle and inspiration. We’ve listed some below and from there, much like a tree look at the different hashtags that branch off from these main words.
One style of content that you are likely to come across, regardless of what industry you are in are quotes. Everyone uses them and they seem to be working better and better everyday.
Whether these are funny quotes, inspirational quotes or business quotes. Trial a few out on your page and see how they go. Try different styles of images, brighter text, bigger text, etc. See how they go and experiement with different hashtags to see what improves your engagement.
Running a startup and not sure what hashtags to use to pump some much needed engagement in the new business?
We’ve listed below some of the more popular hashtags used by current trending posts. It’s always best to do some research beforehand into more popular hashtags used as well as ones that may be more specific to your startup and the industry that you are in.
Refer to competitors with a strong following and see what they are using to get some ideas as well.
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Looking to start a new buisness or wanting to expand your skillset on how to become a marketing manager? We discuss some of the best tools and skills to learn below.
Creating a niche for yourself in the marketing domain is not a Herculean task when you are aware of the know-how. The question of how to become a marketing manageris very common amongst those who are planning to create a career for themselves in marketing. Depending on one’s potential and sometimes, the degrees they possess, one can straight away become a marketing manager. Otherwise, they have to earn relevant experience and then climb the ladder. A brief explanation of the nitty-gritty of marketing management is provided below.
Marketing manager-Definition
The Marketing managers are the personnel who analyze the current trends in the market, demand for particular goods/services, and then devise a strategy for selling their goods/services. They collaborate with staff from the various departments of the organization like sales, finance, and advertising to frame a successful strategy.
The marketing manager encompasses a whole lot of duties. Based on the strategy devised by the manager, lies the success/failure of the organization. It is no exaggeration to call the marketing manager the blood and bone of a company.
How to create a career for yourself in marketing and eventually become a marketing manager?
Getting a degree is the most taken route but make sure that the syllabus is framed according to the current industry standards. There are a lot of marketing courses which aren’t related to the current trends and learning those old and redundant marketing techniques while modern practices are in use is not going to help.
While you are pursuing your degree in marketing, start applying for internships in some good organization where the learning curve is too high. It is generally preferred to work for a startup that focuses on the current products which are in demand in the market. Only this will help you grab a job in a much easier manner. You can also choose to apply the concepts you had learned in your degree in your area of interest when it comes to the marketing domain.
It is also best to start volunteering for the not for profit organization. This is the best choice if you are not really confident and still wish to make a career for yourself in this field. There are no stringent deadlines to meet and you can learn the nuances in your own time.
Once you get into a full-time job, it doesn’t mean that your learning has stopped. There are a lot of certifications you can find in the market which you need to equip yourself with to stay ahead of the curve. The certifications offered by some of the renowned institutions and top organizations are of great help.
You step in as a marketing professional and slowly become a marketing manager after you obtain relevant work experience.
Skill sets required to become a marketing manager
The skillset can generally be divided into two types, the first one being the educational skill set and the other relates to personality. Any job profile would check if you have the acumen for the role being offered. Similarly, there are certain skill sets required for a marketing manager and when the person is found hoarding those skills, they can make their way into this job position.
Professional Skill Set
Degrees in Management are offered both at undergraduate and postgraduate levels in universities all across the globe. For instance, you are an engineering undergraduate which speaks for the fact that you are well aware of your branch of engineering. When you add a marketing post-graduation degree to your profile, you can apply for posts of marketing managers in some of the reputed engineering firms.
If you hold an undergraduate degree or a certificate course in marketing, then you can apply for the companies that work in FMCG, Retail and other such domains which don’t require complete expertise, but with due course of time, a person would grasp all the required knowledge and perform his best when it comes to the company’s demands.
Other Key Competent skills
You could have seen certain cases where a person would have performed much better without even having a degree, this is due to the key competent skills they possess. It is a fact not to be ignored that if you don’t possess these key competent skills, there is no point in having a degree in marketing. Some of the skills are listed below.
Analytical thinking
We are living in a world driven by data. The ones who possess analytical thinking can derive insightful information from raw data. This is one of the most preferred skills in marketing. Strong analytical thinking would help one to predict the future of the organization which can determine the success or failure of the organization. Marketing earlier used to be based on prediction and trial and error, but with the plethora of data available today, one can make a lot of insights out of this data.
Good Communication Skills
Most of the time, even some of the greatest strategies and ideas don’t work out if it is not communicated properly. The marketing managers should possess excellent communication skills to deliver the agenda in the right manner.
Quick Learner
In a rapidly changing world, associating your marketing profile with one particular stream of services and one particular product line, will not make you reach heights in this career. You need to prove your mettle by establishing the fact that you can learn about any products or services in the fastest manner possible and deliver the best possible results. The ones who hold a degree in management can relate to the fact that the basic facets of marketing remain the same for all the businesses and only the methodology keeps varying more drastically.
There are different management in marketing degrees that give you a basic overview of the stream of services in the world. But, at the end of the day, the experience is what counts. Getting into the field and obtaining a work experience certificate in that particular field speaks for itself a lot when it comes to marketing.
Deliver on time
There is no point if the manager can draft some of the best strategies, but not execute them in the right fashion, most importantly at the right time. Time is the most precious resource when it comes to any organization. You need to make use of that time in the most productive manner to complete the strategy on time.
Collaborative
When it comes to delivering the products, a marketing manager must learn to collaborate both within the organization and outside the organization. A marketing manager should also collaborate with the department of the organization. To collaborate with others, the marketing manager should possess a decent amount of empathy for others in the organization. The marketing manager must learn to look at things from their perspective.
Creative skills
Marketing and advertising are interlinked. Advertising is a subset of marketing. The advertising professionals take advice from marketing professionals and deliver the right kind of advertising material. They need to have the creative bent as well. This helps them to provide suggestions to the advertising team.
Digital Advertising
Newspapers, radios have all become electronic with the advent of the internet. The traditional newspapers have become e-papers and the podcasts and other music player apps have become the new radio. With the change in the medium of the advertising, the creativity part of it alone remains the same. The manually drawn cartoons can be illustrated in digital form and some audio pieces can be added to it if it is going to be hosted on an application.
Content Marketing
There is a major difference between digital advertising, and content marketing. Advertising is focused on delivering the aims of the company and content marketing aims to educate the audience with blog posts, e-books, etc., For this, you need to have excellent communication skills. When you are marketing content, make sure it is Search Engine Optimized. The Search Engine Optimized content delivers better results.
Branding
The foremost aim of the marketing manager is to make the customer aware of the existence of a particular brand. The branding can be done either digitally or by conducting various public relations campaigns. For instance, by hosting marathons, the company can impregnate the brand of the company on the T-shirts and the other goodies it provides to the runners. Also, when you are raising donations, the media houses will be announcing the names of the sponsors and this, in turn, will fetch you great results in terms of branding.
Public Relations skills
The marketing manager must be aware of the pulse of the people. To constantly maintain relations with the public, there is a certain quality a person should hold. When it comes to the public, there are two types of public, the internal public, and the external public. The internal public is the ones who are directly associated with the company like the employees. The external publics are the customers, stakeholders, community.
A company to maintain its image in a community, make take part in various initiatives that involve the community at large. Also, certain Corporate Social Responsibility initiatives must be taken by the company to develop good relations with the external publics of the company.
What are the tools or software you need to learn?
We are living in a world where being aware of technology has become a necessity. There are certain tools and software to make your work stand apart.
Automation
The redundant tasks must be carried on by certain tools to save time. All the work which has a repetitive nature can be automated which ends up saving a lot of time and also boosts your productivity at work.
Email marketing
Emails are the best source of communication in marketing. There are certain tools available in the market to send the blast e-mail. You can make use of these tools instead of sending every mail individually.
Social media marketing
Social media marketing has become an inherent part of marketing due to the way it has made into human lives. There are very few people in the world who don’t even hold a social media profile. Certain tools are using which you can create excellent ad campaigns in social media either free of cost or by paying a very small amount.
Design
The marketing manager should possess creative skills. Similarly, they should also be aware of the medium one could use for designing the marketing material. There is a lot of software available in the market, which one could master by learning the tutorial itself.
Difference between working as a marketing manager in a startup environment and MNC
There is a lot of difference between working as a marketing manager in a startup environment and a Multinational corporation. The size of a startup is very small and the mission has several goals to accomplish. Every goal has to be accomplished by a different department in the company.
Those departments should be headed by a professional. For instance, an MNC might specialize in different products and services. The expertise in that particular field is made to serve in those roles so that they could deliver better results.
When you are working as a marketing professional in a startup, then you are expected to wear several hats.
The success of an organization is directly linked to the working capabilities of managing professionals. Especially, marketing generates sales and it is the prime duty of the marketing manager to generate leads that in turn lead to revenue generation.
This might not be an exhaustive guide to becoming a marketing manager. But, these are some of the characteristics that every marketing manager must possess if they want to make strides in their career. A perfect combination of hard skills and soft skills is what makes a perfect manager. It is not possible to become an overnight star in marketing, but with constant efforts, one could become one.
Have any questions or would you like any further information on anything discussed? Feel free to get in touch!
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A good strategy when using hashtags is to use a variety of both very popular and then not so popular hashtags. For example use one or two hashtags with millions of results, then use a few hashtags with 100’s of thousand of results and then use another few with only a few hundred results.
What’s the best way to find unpopular hashtags?
Try to go more specific. Rather than searching #foodie, instead search for something like #melbournefoodiefinds which only has 31,253 results. You can then go even more specific to get less results.
This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.
The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.
Just make sure your post is related to the hashtags you are posting. If you’re hashtag is related to cats and your posting about shoes, very few users will engage with your post when searching that hashtag. Instagram will pick up on this and push your post down their hashtag search.
Now it might seem a little overwhelming at first and a little time consuming, however once you create a list of hashtags you can re-use these on relevant posts. Just make sure to switch them around a little and take a few out and add a few new ones each time. Posting the exact same hashtags everytime might not sit well with Instagram’s algorithim
We’ve broken down below some of the best food based hashtags you could look to use for different cafe and restaurant niches.
However, please not it’s always important to do your own research and make them specific to your post. Include hashtags for the location, country, certain food in the photos, etc. Don’t just copy and paste these hashtags and hope your Instagram will light up with new engagement.
Running a cafe is hard enough without spending the time trying to work out what hashtags to use, we get it. However, this is one of the quickest and cost effective ways to help get your business posts out to new audiences without having to pay for advertising.
Rather than spending a few hundred dollars to reach new audiences, wouldn’t you rather spend a bit of time to research hashtags and reach new audiences for free?
Look into some other businesses locally to you or any competitors you may know of and see what hashtags they are using that seem to be working for them. Start using some on your posts and experiment with what hashtags to use and see what return the best engagement. Then go from there!
If you run a cafe or restaurant, there is a big chance that you sell coffee.
A great way to build interest around your business is showing the coffee beans you use, the baristas at work. Show where you source your coffee beans from, explain more about that company and what they do. This all helps to build further interest in your business and helps customer appreciate the effort you put into the finer details.
One of the main reasons users are coming to your Instagram.. to see the food! Don’t let them down and make sure to upload appealing photos that will make them want to share it with their friends and family. One of the important aspects of this is using relevant hashtags to the food you are posting so that you have a chance of reaching more eyeballs looking for food inspiring images.
It’s difficult to cover all of the hashtags related to food, however, hopefully a few of the below give you some inspiration and ideas to start going further down the rabbit hole and finding more niche related hashtags.
To reach out to new audiences in your area, it’s important to focus on your local area. This will mean less competition and more chance of appearing towards the top.
It’s fine to use state based hashtags but it can be ideal to go more specific and target local suburbs, even streets your business may be based on. Make it really specific and mix up your hashtags to both popular and not so popular hashtags.
We’ve listed below some of Melbourne based hashtags, however, you can easily adjust these to suit your needs.
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Facebook-f Instagram Pinterest Twitter Linkedin What are the best cafe and restaurant based hashtags to use and how can you start growing your page engagement
When it comes to photography, one of the best social media platforms that appreciate this art form is Instagram. Because Instagram is a completely visual platform, it is one of the best ways to showcase your talent and reel in more audience. But, with the growing popularity of this platform and the tendency of regurgitation taking a backseat, photographers need to come up with more creative ways to make their content rank.
One of the easiest yet trickiest ways is to use hashtags. It doesn’t necessarily matter what form of photography you are into, you will likely come across something that suits your picture. But, choosing the correct Instagram hashtags for photographers can be a tough nut to crack. If you think that adding hashtags like “like for like” and “follow for follow” is going to help, well, it won’t.
Thus, we have curated a list of the top photography types and the kind of Instagram hashtags that can be used for them to garner better visibility on the platform. Read below to learn abotu the best Instagram hashtags for photographers.
How to choose the correct hashtag?
Before we talk about the actual hashtags that will drive more traction to your IG profile, we must break down the process of choosing the correct hashtags. To be honest, people tend to have misconceptions about the same.
When selecting a hashtag, much like keywords for SEO, you want to pick ones that have low competition but high search volume. What we mean to say is, it is always advisable to pick the hashtags that have around 100k posts. If you pick the generic keywords like “photography”, it is likely going to have millions of posts, so popping up on people’s feed can be tough.
On the contrary, when you do use the hashtags that have lesser posts under them and are unique, it makes it easier for your posts to get noticed.
So, while selecting a hashtag for your post, you need to ensure that you pick the ones that have lesser posts and are kind of unique.
Best Instagram hashtags for Photographers
Now that we know which kinds of hashtags to pick, it is time we share some of the best ones with you. For your convenience, we have categorised them based off the type of photography.
This will make it easier for you to scroll down and check out the one that you think suits your style the best.
The “Generic” ones
The first and the easiest ones that you need to know of are the generic photography hashtags. Remember that these are not suited for a specific category of photography, so you can use it randomly. The only catch here is to use them sparsely in your post.
If you are wondering why, it is because of their high competition rate.
Since they are so generic, likely, majority of the people who have no idea about proper Instagram marketing are using it. Ranking on these hashtags can be very tough. So, using these hashtags can help enhance your outreach and visibility but ensure to not just rely on them.
Use these sparingly all over the post and add more of the relevant hashtags along with it.
If you have been into the photography world, you likely know the value of a good Black and White picture. It is a quintessential add to every photographer’s portfolio. And, if you have a picture that you are proud of and you want it to reach more people, using correct hashtags is key.
Black and white pictures remind you of the simpler times in life. These monochrome pictures are something that people, still to this day, love and cherish. While some photographers base their entire portfolio in black and white, some like the kind of contrast these images bring. Regardless, some specific hashtags can come in handy for you.
Some of the hashtags include:
#Insta_BW
#bnw_captures
#Noir
#MonoArt
#bnw_universe
#bwstylesgf
#IGblacknwhite
#NoirStreetLife
#InstaBlackAndWhite
#Monochrome
The “Technical Photography” Ones
Technical photography posts are more for educating the newbie photographers who are just starting with professional equipments. With the number of angles and tools that photography packs in, it is quite common for people to be confused. Under the technical posts, you will most find people talking about their gadgets, the camera angle, the shutter speeds and all that good stuff.
This is one of the reasons why choosing the correct hashtags for technical photography is one of the hardest. There is nothing standard about it. You either have to rely on your skills that you have used in the pictures or select from some of the common hashtags that suit these kinds of pictures.
Some of the best hashtags include:
#Aperature
#LongExposure
#ManualFocus
#Macro
#RuleOfThirds
#Vignette
#50mm
#LightPhotography
#VSCO
#VSCOcam
#Snapseed
#Panorama
#DepthOfField
#GoldenRatio
#Bokeh
The “Nature and landscape” Ones
If there is a surplus in the field of photography, it is likely with the nature and landscape photographs. You will find an abundance of those on Instagram. This means that the competition in these kinds of hashtags is more. For this, you need to ensure that you use the hashtags strategically. These kinds of pictures capture the rare essence of a natural setting that will make people want to travel.
One of the reasons why nature and landscape shots do well on Instagram is because of once the user peruses them, they can’t seem to stop. People tend to continually scroll down for more which means that the chances of your picture getting noticed are quite high.
As aesthetically pleasing portrait shots are, getting them noticed by the users can be a struggle. One of the most common mistakes that new photographers do is misuse the hashtags when it comes to portrait. Much like your niche specific nature and food photographs, even portraits have their own set of hashtags that you can use.
If you are inserting other irrelevant hashtags in them, it is likely not going to work. If your photo doesn’t reach to the target audience, it is not going to bring in any outreach. There are a select hashtags that work amazingly for portrait shots that you can try out.
#PortraitPerfection
#Portrait_Society
#IGPortrait
#Portraiture
#PortraitOfTheDay
#WithHumans
#SelfPortrait
#PortraitPhotography
#Portrait_Mood
#InstaPortrait
#PostMorePortraits
#Portrait_Shots
#PursuitOfPortrait
#PortraitPage
The “Food” Ones
If there is one photography category on Instagram that has peaked its saturation, it is likely the food photography one. Every other person is doing it, which is why; getting noticed by the target audience is going to be pretty hard.
But, you need to know for a fact that the booming popularity of food photography has been around since a few years. So, if you are trying to trend the perfect shot of the molten choco lava cake that you took, you need to be strategic with your hashtags. Remember that the generic hashtags like #foodporm and #foodgasm will not be that fruitful.
Some of the best hashtags include:
#FoodPornShare
#Foodography
#FoodPhotographyProps
#FoodPhotography101
#FoodPhotographyMagazine
#FoodPhotographypropsed
#FoodPhotographyMe
#FoodFoodFood
#FoodOfInstagram
#FoodPhotographer
#FoodVSCO
#FoodPhotographyForBusiness
#FoodPhotographyAndStyling
#FoodStyling
The “Travel” ones
After food, the next most saturated photography category that has been saturated is Travel. Irrespective of people being professional photographers or not, people are travelling. And, people are using travel related hashtags. So, getting your professionally clicked travel photograph can be tough if you don’t insert the right hashtags.
If you want to avoid the generic hashtags of #wanderlust, you must whip out the big guns. There are a few hashtags that are underrated in this category but do bring in a lot of traction for your pictures.
Abstract photography is gaining popularity gradually and if you are into that, now is the best time to make the most out of it. This is more of a freedom kind of niche that lets you play around with different themes and styles that you otherwise wouldn’t use. For the most part, if you want your pictures to get noticed under this category, you need to add a few big and common photography hashtags too.
This is a necessity because the outreach with just the abstract photography hashtags will not take you a far way. The leeway that you get with this category is also amazing. It can include random pictures under nature or even food, so you can use those hashtags as well.
Some of the best hashtags include:
#artsy
#abstracters_anonymous
#envywear
#abstract
#abstract_buff
#Instagood
#InstaAbstract
#abstraction
#StayAbstract
The “Wildlife” Ones
If you are a wildlife photographer, it is likely you know how tough it is to get each shot. The last thing you want is to muddle all your hard work by adding some irrelevant hashtags that people don’t care about.
Since wildlife photography is a booming trend, there are quite a few hashtags that you can use. But, make sure not to overuse them which is often a very common mistake that most of the photographers do.
#Wildlife_Perfection
#Wildlife_Shots
#WildGeography
#WildlifeOnEarth
#WildPlanet
#IG_Discover_Wildlife
#WildlifeShots
#WildlifeSeekers
#WildlifeIG
The “Aerial and Drone” ones
One of the most popular categories of photography that you are likely going to come across is the aerial and drone shots. Those amazing panoramic views and the beautiful shots make people want to scroll down for more. This means that if you use the hashtags the right way, it is likely that you can gain a lot of outreach.
The most common hashtag of #dronephotography is something you need to avoid. But there are a few that you most definitely can’t go wrong with.
Some of the best hashtags include:
#DroneFly
#Phantom4
#Phantom3
#Phantom2
#AerialPhotography
#DronoePhotography
#aerialist
#AerialView
#AerialPhoto
#AerialShot
#AerialNation
#AerialSilks
The “Street Photography” Ones
Another underrated category of photography that you will likely come across on Instagram is the Street photography. The competition in this is low if you talk about specificity. This is that one type of photography and brings out the realness of people and can even feature some rare subject matter that you otherwise wouldn’t see.
If you haven’t gotten your hands on street photography, there is no better time than now. The basic hashtag of #StreetPhotography has over 60 million posts, so don’t rely on just that. There are a few additional hashtags that can change the game for you.
Some of the best hashtags include:
#IG_Street
#StreetGrammer
#StreetShooter
#StreetShot
#Street_Photo_Club
#ASPFeatures
#LensOnStreets
#FromStreetsWithLove
#StreetMobs
#Street_Photography
#Gramslayers
Things you should avoid doing using Instagram hashtags
When you are a photographer trying to gain visibility for your pictures on Instagram, it goes without saying that hashtags play a crucial role in this. In such cases, there are some important things that you need to avoid doing.
Some of them include:
Avoid using irrelevant hashtags as they don’t bring in recurring audience
Avoid using bigger hashtags which are very common as they have a lot of common posts and makes it harder for your picture to rank
Avoid stuffing tons of hashtags in all post instead of focusing on a good captain
Avoid putting the hashtag in the comments because that reduces the chances of visibility
Before you go
Instagram runs on hashtags. You must use relevant hashtags for your pictures because that is what brings the right audience to your page. It is easy for you to reach several people but if you don’t use it the right way, it is likely going to be in vain. You might gain 100 likes the first time but those are not your recurring audience. To grow on Instagram, you want people to follow you and become recurring audiences. That is what makes all the difference. And, the only way to make that happen is by using the correct hashtags. Remember to stay up to date and continue to run your own research to see what are the most beneficial hashtags for photographers in your industry.
Any hashtags you think we may have missed? Or do you have a certain niche you would like some hashtag ideas on?
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Facebook-f Instagram Pinterest Twitter Linkedin What are the best cafe and restaurant based hashtags to use and how can you start growing your page engagement
A good strategy when using hashtags is to use a variety of both very popular and then not so popular hashtags. For example use one or two hashtags with millions of results, then use a few hashtags with 100’s of thousand of results and then use another few with only a few hundred results.
What’s the best way to find unpopular hashtags?
Try to go more specific. Rather than searching #travel, instead search for something like #melbournetravel which only has 24,901 results. You can then go even more specific to get less results.
This gives you more chance of appearing higher for these hashtags and having your posts appear to new users.
The chances of your post appearing in the ‘top posts’ for a search result with millions of results is much less likely than a hashtag with only a few thousand.
Just make sure your post is related to the hashtags you are posting. If you’re hashtag is related to cats and your posting about shoes, very few users will engage with your post when searching that hashtag. Instagram will pick up on this and push your post down their hashtag search.
Now it might seem a little overwhelming at first and a little time consuming, however once you create a list of hashtags you can re-use these on relevant posts. Just make sure to switch them around a little and take a few out and add a few new ones each time. Posting the exact same hashtags everytime might not sit well with Instagram’s algorithim
We’ve broken down below some of the best travel hashtags you could look to use for different travel niches.
However, please not it’s always important to do your own research and make them specific to your post. Include hashtags for the location, country, certain objects in the photos, etc. Don’t just copy and paste these hashtags and hope your Instagram will light up with new engagement.
Maybe you would like to know the best hashtags to use when visiting Melbourne? Now Melbourne has a lot of different locations that could require different hashtags. So make sure to do your research and use relevant hashtags for those areas.
Bali is full of different areas to visit and there is plenty of content to compete with! So just make sure to try and go quite specific with your hashtags.
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“In light of these challenges, we’re advancing our plans to make it free for merchants to sell on Google. Beginning next week, search results on the Google Shopping tab will consist primarily of free listings, helping merchants better connect with consumers, regardless of whether they advertise on Google. With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship, but are less discoverable online.”
With Google making this change, it opens up free exposure for small businesses to millions of people that search Google each day.
They have also noted that “If you’re an existing user of Merchant Center and Shopping ads, you don’t have to do anything to take advantage of the free listings, and for new users of Merchant Center, we’ll continue working to streamline the onboarding process over the coming weeks and months.”
The changes will be available in the U.S by the end of April and will be rolled out globally before the end of the year.
Partnership with PayPal
Google also announced a new partnership with PayPal which will allow merchants to link their accounts. ” This will speed up our onboarding process and ensure we’re surfacing the highest quality results for our users. And we’re continuing to work closely with many of our existing partners that help merchants manage their products and inventory, including Shopify, WooCommerce, and BigCommerce, to make digital commerce more accessible for businesses of all sizes.”
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Instagram is more than a social media platform today. You can use it not only to socialise with people but also to earn money. Yes, you read that right!
There is not one but many ways through which you can earn money on Instagram. Also, you don’t even need millions of followers to get started. If you want to know how then you are in the right place. In this post, we will reveal the secret of how to make money on Instagram. So without wasting any more time, let’s dive right into the details.
How to make money on Instagram?
Here are 10 of the proven ways through which you can earn a good income on the popular photo-sharing platform.
Affiliate marketing
Affiliate marketing is one of the best and the easiest way of earning money on the platform. You can promote the products and services of other companies and get a commission out of it when you make a sale.
Affiliate marketing is a good option for those who have a large number of followers on the platform. That’s because the more people you reach, the more chances you will make a sale.
Another great way to earn money is through influencer marketing. The work of an influencer is to promote the products for the brands they are working for.
Several studies have proved that people are more likely to trust a person they know than a brand. This is why big brands make use of popular bloggers and public figures to sell their products to the audience. In return, you get paid from the brand for promoting their products. The amount you receive is dependent on how big of an influencer you are.
Sell your own stuff
You can also sell your own stuff on Instagram. What you have to do is create your online business on the platform and start promoting your products and services.
You will come across many such small-scale businesses on Instagram. If you have a business website, you can post the link on the platform. If not, then you can upload pictures and various posts and use your Instagram account as your business profile. In this case, the more people you reach, the better it is for you.
Instagram is a platform for showcasing photography skills. If you think you are a skilled photographer, then you can sell your photos on the platform and earn money. No, this is no joke! You can earn money by selling your own photos.
Instagram is a great platform to showcase the photos you have clicked. You can share it with brands and agencies who would be interested in your photos. To attract buyers, use a watermark on the snaps and also list all the buying details in the caption. With the help of appropriate hashtags, you can make your post viral. Once it catches the attention of any agency, you can sell your picture to them.
Sell your Instagram account
This may sound a little odd to you, but you can also make money by selling your own Instagram account. This option is very less popular but it can actually give you a good income. But the catch is you need to have an account with many followers. You at least need to have more than 50 thousand followers to be able to sell your account.
In this case, the more followers you have, the more money you will get for your account. However, this is a one-time way of warning money as growing an account is not an easy task.
Sell online courses
Online courses are really popular these days. If you want to earn some extra cash, then you must try selling online courses.
All you have to do is create a course in the field that you are an expert. After that, you can sell this course online to interested people. This is a very good way of earning money.
Sell Amazon products
Another way of boosting your income is by selling Amazon products on the platform. You can take advantage of your Instagram account to sell some products that are available on Amazon.
Amazon is a very popular online site for shopping. Therefore, it should be easy for you to get the attention of people in buying these products. All you have to do is promote your post as vigorously as you can so that it reaches to a maximum number of people.
Promote your own blog
If you are a blogger by profession, then you can expand your reach by promoting your own blog on Instagram. Most of the bloggers these days go this, so why not you?
This will not only help you popularise your blog site but also boost your overall income. The more you promote, the better it is for you.
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Show your freelance services
Do you provide freelance services like writing, photography, editing, etc.? If yes, then you can use Instagram to promote your services. This will help you to get clients online. You need to showcase your work on the platform to attract good clients.
It can be a time-consuming way but totally worth it. It can get you good clients who are willing to pay a high amount for your service.
Teach people about Instagram marketing
If you have become an established influencer, then you can take advantage of this fact and teach others about Instagram marketing. It’s like selling an online course.
People who come forward to learn, you can ask them to pay. This way you can earn money by teaching others.
There are many ways through which you can earn a good amount of money from Instagram. All you need to do is build your account. Having a strong account can help your cause to a great extent. The more people you reach, the higher the chances to earn.
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You may have noticed videos online by popular channels such as Gary Vee and Rick Shiels, that include text above and below their videos. Also known as ‘letterbox videos’.
There is a reason these accounts put this text on their videos. It is no secret that these convert much higher than ordinary videos.
Why is this the case?
Many times when users are scrolling through their newsfeeds, audio on videos is silent.
As you have a minimal amount of time to grab their attention, a video isn’t going to drag them in.
That’s why adding text to your videos gives them a chance to see exactly what your video is about and why they should watch.
Limiting the text to nice and short sentences also helps. No one wants to sit there and read an essay or have a video covered in the text. Remember to keep it short and simple!
How do you do it?
There are a few different methods you can use to add text to your videos.
You can use video editor programs such as Adobe Premiere Pro. Although, not everyone has access to these kinds of expensive programs.
There are online tools that can do the job for you as well. Such as Typito, which is a similar tool to Canva except for video. It is also a much cheaper option as their starter packages are $29 per month.
You can always run a test and promote one of your posts with no text and black ‘letterbox borders’. Then run another test of a standard video and see which performs best.
This will give you a great sign of what works best for your target audience and what they engage with most.
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With over 1 billion active users, Instagram is clearly one of the top platforms for
businesses. Not to forget, the platform helps businesses by providing them with many useful
marketing tools.
One of the great things about Instagram is that it offers plenty of creative features to
use. Out of all the good ones, Instagram stories is the newest concept. Since the time
Instagram has introduced this new feature, brands and individuals are using the feature
in different ways. Today, in this post, we will suggest you some of the best
useful Instagram story ideas for businesses that will help you engage your followers.
What is Instagram Story?
Instagram story is one of the most popular features introduced by the platform. It can capture videos and picture content in a slideshow format. The specialty of the Instagram story is that it’s a temporary post and will last only for 24 hours. This feature is like a Facebook story, WhatsApp story, and others.
Instagram Story Ideas For Your Business
Now that you know what Instagram story is, let’s check out some of the coolest ways to
use these features. As a part of your brand promotion, you can use this feature to engage
Instagram also gives you the option to ask questions on your stories. This can be a great
way to interact with your customers. You can ask them brand-related questions to know
about their opinion. This can be a short survey for your brand.
Yet, you should try to make the question/answer stories as interesting as possible. What
we mean is that the questions should be interesting enough to be answered.
3. Create story polls
This is one of the best marketing strategies you can use on Instagram. It is alike creating questions for your Instagram story but in the poll format. You can use story
polls to gather valuable customer feedback.
As you already know Instagram stories stay online only for 24 hours, after which it
disappears. So, you need to make sure that your polls are interesting as well as
creative. This will help you engage more customers.
You can create different polls depending on your type of business. For example, if you
run a chocolate factory. You can ask your customers whether they like milk chocolate or
dark chocolate. This will help you know what the majority likes.
4. Go for a reaction slider
There is this option called the reaction slider offered by Instagram. You can use this to
see customer reactions. Let’s say you have uploaded a picture of your product. Add the
reaction slider to the image. The customers viewing your story will give their reaction.
This will help you know how the product is received by the audience.
You can use this feature for any new product that you have just launched. You can get to
know whether the product is a hit or not. This is an example. You can use the reaction
slider in many other ways.
All you have to do is get creative. Instagram stories are temporary posts, so you
need to make it as engaging as you can. The more viewer’s reaction you get, the better it
is for you.
5. Upload how-to videos
How-to videos are very much in trend these days. You can create short how-to videos
for your products. This way you can teach your viewers how to use the product. This
again can be for something new that you have launched.
Yet, you need to make sure that the videos are short and engaging. Instagram
stories are only a few seconds long. You need to keep all this in mind while creating
such videos.
You can also upload tips and video tutorials related to your products. Since Instagram
stories don’t last for long, you can then add them to your highlights. This will allow your
viewers to go to your brand page and check the highlights, even after the story has
disappeared.
6. Create entertaining boomerangs
Boomerangs are one of the coolest features offered by Instagram. You can make creative
boomerangs related to your business and products to engage the audience.
With the help of boomerangs, you can tell exciting stories in seconds. This is a very
effective way to trigger the interest of your audience. Boomerangs are not only fun but
also very engaging. Many brands already use boomerangs in their stories. If you want to
stay ahead of them, then you should try it too.
You can check out the boomerangs created by your rival companies to get ideas. One
thing you can do is take a few relevant pictures and stitch them in a loop and upload it
as a boomerang story. You can post many boomerangs at once.
Instagram is one of the most powerful marketing platforms for businesses. The platform
provides you with tons of creative features to use. All you have to do is get creative. You
can imply the Instagram story ideas mentioned here and even come up with your ideas
as well. It’s a great way of promoting your business. If you are not using this feature,
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