Viewing Competitors Facebook Ads

April 27, 2020April 9, 2020 by SM Bubble

Viewing Competitors Facebook Ads

April 9, 2020

Having the option to view a competitor’s Facebook ads can be a powerful tool. This allows you to understand what is working for them and what call to actions work best.

If you can’t find any competitors running ads, you can always search for local businesses.

So how do you view their ads?

First, you will need to visit their Facebook page:

Scroll down and on the right-hand side there will be a ‘Page Transparency’ section.

Click on ‘See More’.

There will then be a section ‘Ads From This Page’.

Under that, if it says that page is currently running ads, click through to the Ad Library.

On this page, it will show you all the ads that they are currently running. Including what platform they are running on and what the call to actions are.

On the top right, you can see if the ads are running on Facebook, Instagram, Messenger or Audience Network.

Under the Active symbol, it will also give you the date that they started running the ad through Facebook.

Some of your competitors may be running a large number of different advertisements, or versions of the same ad. This means that they may be targeting different areas or different demographics with the same creative.

It can take a while to find a competitor in your niche that is running ads. However, it can be a very worthwhile exercise.

You will start to understand what ads are working. Especially if they have an ad that has been running for several months. This gives you a good indication that they are doing something right and what customers respond to.

You can then start to create your own ads using similar creative and copy to your competitors.

As always it is important to create different ad sets and trial different copy with different creative to see what converts best.

Our general rule of thumb with new ads is trialling the below:

Headline 1 – Immediate action and/or benefit
Headline 2 – Longer and deeper benefit
Copy 1 – Short – Who, What, Why, CTA
Copy 2 – Longer
Visual 1 – Image of the product/service
Visual 2 – Image of your target market
Adset 1: H1C1V1
Adset 2: H1C2V1
Adset 3: H2C1V1
Adset 4: H2C2V1
Adset 5: H1C1V2
Adset 6: H1C2V2
Adset 7: H2C1V2
Adset 8: H2C2V2

Trial and error is key to seeing what your audience engages with and what will work best for your business.

There is no ‘cookie-cutter’ approach to what works best. It’s all a matter of patience and making changes to reap the rewards.

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Cafes Offering Care Packages

April 22, 2020April 8, 2020 by SM Bubble

Cafes Offering Care Packages

April 8, 2020

via Instagram

As many cafes and food-based businesses feel the pinch across the globe. With uncertainty when their businesses will be able to return to normal.

Cafes have taken the initiative to start offering care packages to their customers.

These packages include all the essentials, such as milk, bread and fresh fruit. Delivered to your door.

via Instagram

Being forced to only allow pick-up and delivery are affecting small businesses. So offering delivered packages are a great way for businesses to still be able to bring in some form of revenue.

Virgo Espresso in Frankston is one of the few businesses offering this as a service.

Offering different types of packages which includes eggs, coffee beans, plus certain types of milk.

via Instagram

Is this something your business could start offering? Do you have a large amount of stock you’re worried won’t move? Why not start offering packages to your existing customers. Especially in such a difficult period that can make it hard for everyone to get the bare essentials.

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Instagram Launches New Features: Co-Watching

April 22, 2020April 3, 2020 by SM Bubble

Instagram Launches New Features: Co-Watching

April 3, 2020

Instagram has launched a new feature called Co-Watching. So what is it and how does it work?

To help people stay connected, Instagram has added a new feature to their popular app which allows you to browse your Insta feed together with your friends over video chat, all in the comfort of your own home!

via GIPHY

Other features also include the ‘Stay Home’ sticker that you may have seen popping up in your friend’s stories, as well as a wider rollout of Instagram’s donation stickers.

Since the COVID-19 outbreak, several online businesses including Instagram have taken precautions to help keep people informed and supported through the difficult period. Co-Watching is apart of this endeavour to help keep us safe whilst still being able to engage with friends and family members.

Co-Watching has been tested since early 2019.
However, due to the current circumstances, Instagram chose to speed up the testing and release it for users.

‘“We decided to make it available soon so we could offer more ways for people to come together right now,”.

If you had invested in video conference stocks a few months ago you would be reaping the rewards with platforms like Zoom, Skype and Google Hangouts seeing massive growth due to more people being at home.

So how does we use it?

Simply head to your inbox in Instagram and on the top right-hand side there is a video icon. Click that and away you go!

You can take a screenshot of the chat with the button on the bottom left or you can browse through your liked, saved and suggested photos with your friends.

You can also add more friends to the chat so that you can have a big video chat and catch up on all of the latest goss!

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Gary Vee’s Secret to Growing 7 Million Followers on Instagram

April 27, 2020April 2, 2020 by SM Bubble

Gary Vee’s Secret to Growing 7 Million Followers on Instagram

April 2, 2020

Do you feel like the Instagram algorithm is plotting against you? Do you want to build a solid online audience but can’t seem to find the secret recipe to a successful Instagram growth?

Gary Vee has built a whopping 7 million followers on Instagram. He is also famous for taking his wine business from $3 million annual revenue to an incredible $60 million. All with simple social media strategies that we’re going to talk about in this post.

And these don’t involve any cringey follow-unfollow techniques, paid followers or automated comments. All the strategies are completely organic. The only way you should be aiming to grow.

Be Social

via GIPHY

According to Gary, one certain way of growing big on social media is… drumroll… to be social. Shocker, I know.

With 95 million posts uploaded every single day on Instagram, the message is clear, people want to be seen. Yet only a few are using this platform to actively engage in conversation and build relationships. And it is the engagement that wins the followers over.

The secret answer is a simple one. Comment, like, message, tag and share as much as you can.

Be Useful

As much as Instagram is about perfect pictures, focusing on providing value to your audience will make you stand out. Being informative, entertaining and creative is something your followers will appreciate, will keep them interested and make them share your posts with others.

Online content on Instagram is free. But that doesn’t mean it has to be worthless. Providing your followers with value before asking them for money is going to establish your authority and boost your following.

And since you’ve already provided them with a lot of value, they know they can trust you and it will be easier to convert them into paying customers later.

Research the Most Popular Hashtags

via GIPHY

Take the time to research the most popular hashtags within your industry. Focus on the ones that summarise your niche, for example, #fitness. But also find longer, less generic ones that are less competitive, such as #strengthtraining.

Finding the most popular hashtags on Instagram is easy. Simply type in your keyword into the discover page and Instagram will suggest other similar hashtags that are also popular within your field.

It’s important to keep track of the relevant hashtags and look at what kind of posts they include. The insights can be surprising.

The hashtags you thought were a good choice can turn out spammy, full of ads and something you don’t want to associate with. Keep the track of the hashtag trends and don’t forget to update the facts since they are constantly changing.

The $1.8 strategy

The problem with most people looking for Instagram growth is that they are searching for “quick-fix” solutions that would take them from nothing to thousands of followers with minimal effort.

Gary’s famous $1.8 strategy says the opposite. This technique is based on leaving a comment on 9 top posts of the 10 most popular hashtags within your niche. This means leaving your 0.02 cent impact on each post.

According to Gary, there is an equation behind Instagram growth. Leaving a comment on 9 posts multiplied by 10 hashtags and thus leaving your $0.02 of the impact equals $1.80 of your daily effort in building online relationships.

The process is simple. Search for a hashtag of your interest, click on one of the 9 most popular posts, read the caption, glance at the user’s profile and leave a personal message. Stay away from spammy comments like “let’s connect, follow my page”, they are easy to spot.

Your focus should be on building meaningful networks and relationships with other users. Because apart from having more value, these users are the ones who will go on to rave about your brand to others and make them follow you too.

Engagement is King

via GIPHY

Focus on the accounts that take the time to craft meaningful captions and have a lot of comments. This signals that they have an engaged community of followers and is valued more than the accounts that are popular but have a low engagement rate.

When leaving a comment, focus on providing value rather than stating a generic sentence like “great post”. This could be picking up on one of the things the user said in the caption or insight that comes to your mind regarding the subject of the post.

The best strategies for leaving an engaging comment are getting personal, asking open questions or sharing experiences. This will sound genuine and build trust with others.

Once you are done, repeat 8 more times and then do the whole process again on the other 9 hashtags. Sounds like too much work? Well, guess what, there is work involved.

It can seem a bit off-putting, but in reality, each of those actions should only take you a few seconds. Then the process is simple, do it again tomorrow and the day after tomorrow. If you stay consistent and stick to this strategy, Gary says, the results are bound to follow.

Embrace the Learning Process

Not only will you gain followers, but you will also learn more about the platform each time you use this strategy. You will learn which comments people usually respond to, what kind of tone works, which users are worth dropping a DM to. And that’s all valuable experience that will enhance your growth.

The learning doesn’t stop there. Apart from teaching you how to connect with people and what makes them follow you back, by constantly checking the posts that do well within your industry, you’ll learn what makes the post successful and helps it go viral.

By consuming and diving into 90 most popular posts on Instagram every single day, your own strategy on this platform will inevitably improve and you will develop a skill of knowing what kind of post is most likely to make the audience engaged.

Online, content is king but on Instagram, engagement is king. It is even more important than your following since Instagram algorithm favours the accounts that people comment on, DM and share with others.

This is essentially how organic growth works. If you have followers but no one actually engages with your posts, Instagram will soon bury those posts and even the users who follow you won’t see them anymore.

So what is Gary Vee’s secret to growing a 7 million audience on Instagram?

Being social, starting a conversation, keeping your insights unique, authentic and genuine, thus building meaningful relationships with your followers.

Apart from producing aesthetically pleasing content that everyone associates Instagram with, focus on providing value as well.

Most importantly, put in work, research the most popular hashtags and implement Gary Vee’s $1.80 strategy and the results will follow. Gary says so.

So let’s start investing and getting social!

via GIPHY

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Getting your first brand deal as a creator

April 21, 2020March 29, 2020 by info

Getting your first brand deal as a creator

March 29, 2020

via Instagram

Looking to collaborate with a brand but don’t know where to start? We walk you through the initial steps below and the different ways you can go about approaching brands to see if they’re interested in working together.

Direct Message

One of the most direct ways you can reach out to brands you wish to work with is through DM, yep it’s that simple. Now no one said this was easy! You’re going to have to send hundreds of messages to stand a chance of getting a response. The bigger the brand and the bigger following they have, the less chance you are to get a response, so we suggest starting small and working your way up from there.

via GIPHY

It’s also a good idea to comment on one of their recent photos asking to check their DM’s in a polite way. There is a high chance your message has slipped into their requested messages which means there is even less chance of them seeing it.

In your initial message, make it short and sweet. Don’t tire them out with paragraphs about who you are and what you’re offering. Just make initial contact and take it from there if you get a response.

Finding brands to contact is one of the most important parts of the puzzle. Try to find brands that are already working with other creators. If you come across a brand that hasn’t worked with other creators, it’s unlikely they will be interested. This is why it’s best to stick to brands that are continually working with creators, even better if they are working with people who have similar accounts to your own. Similar style of content, a similar amount of followers, etc.

Then it’s just a matter of quantity and contacting a bunch of these brands to see if any are willing to collaborate. After the first few successful collaborations, you will have results to show other brands and you might find some reaching out to you instead of you having to be on the front foot.

A good way to stand out from the crowd and hundreds of direct messages brands receive is the good ol’ fashioned way through email!

Chances are that you will have more of a chance of brands checking their emails then their Instagram message requests! It can also look more professional reaching out via email.

Again, using the same principals to keep it short and sweet, straight to the point and don’t waste their time. Business owners are busy and don’t want to be reading paragraphs about you or what you want.

If you don’t have a professional email, it could be worth setting up a new email address, DO NOT send emails from sweetnsexy88@gmail.com, this will not get a response and does not look professional!

Make sure to set up a signature in your email and include your mobile number and handles for your social media.

via GIPHY

Influencer Platforms

Platforms like Tribe and Theright.fit make things a little easier. You can create a profile, include a bio and some photos and start reaching out to brands instantly.

Brands put up new jobs daily as well as what they are willing to pay or product they are willing to provide. This makes things super easy and gives you an idea of what you can expect to be paid or receive in return for content creation and advertisement.

Once you start doing a few campaigns, you’ll start receiving reviews from brands and this will help get future jobs as well.

While it does make things easy, it does mean more competition and also limits the number of brands you work with. So it can be great to use a little bit of all methods, send some emails, send some DM’s and apply for some jobs through these platforms. Don’t limit yourself to one method in the hope that will start rolling the campaigns in. It’s always important to try different avenues to see what works for you best.

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Top 5 Mistakes Businesses Make With Facebook Ads

April 27, 2020March 27, 2020 by info

Top 5 Mistakes Businesses Make With Facebook Ads

March 27, 2020

1./ Seeing what ads your competitors are running

A good indication of what ads to run are by taking a look at what your competitors are currently running. Is there a certain service they are focussing on? Are they using a certain type of image or offer in their ads?

But how do I spy on my competitors ads you may be asking? Luckily enough Facebook has a handy tool on every page, on the right hand side there is a tool called ‘page transparency’ if you click ‘see more’ this will show you all of the ads that page is currently running.

via GIPHY

2./ Making too many changes, too quickly

It can be nerve racking watching your first ad campaign run it’s course. Watching the dollars rack up and no leads coming through can be hard to watch, however, it takes time for Facebook’s algorithm to start learning about your audience and what users to target. It is best to leave your campaign for at least 48-72 hours before making any changes.

it takes time for Facebook’s algorithm to start learning about your audience and what users to target

3./ Setting and forgetting

It can be tempting to set and forget about your ad and let Facebook do it’s thing.

However, your ad needs to be optimised. What age is responding best to your creative? What gender has converted the most?

It’s important to monitor these things to not only convert more leads but also to spend less per each lead.

via GIPHY

4./ No clear call to action

Is the point of your campaign to get more email subscribers? More website traffic? Conversions? Competition entries?

It’s important to decide this early in the set-up so that you can create a clear call to action that is easy to follow and doesn’t leave your reader lost and not sure where to head to next

via GIPHY

5./ Focusing on cost per lead and not earnings per lead

If you’re selling a high priced item, you are generally happy to pay more per lead. It’s not always about reducing the cost per lead, sometimes a campaign that is returning leads at $5 per lead may convert much higher than a campaign that is returning leads at $3 per lead.

It’s important to monitor this and ensure you are getting return on your dollar. There’s no point paying $7 per conversion if you are selling a $5 item

via GIPHY

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Content ideas for a cafe.

April 21, 2020March 27, 2020 by info

Content ideas for a cafe.

March 27, 2020

Struggling to come up with content ideas for your cafe?I mean there’s only so many times you can post photos of food? Amiright?
Below are some of the content ideas that cafes have you used to help grow their business that step further and break away from the ever repetitive food photos that can become tiresome and stagnant your business.

Behind the scenes

Why not show the chefs making the food? The baristas making the coffee? Simple behind the scenes clips and photos help to build interest in the business and allow your customers to meet the staff.This opens up a whole new area of content that will get you creating months worth of content with the click of your finger!

Show the scenery

Walk your followers through your business. Show the back of the house, show your signage, show what’s in the area. Show them your suppliers, build a story, build a brand, not just a boring business that posts about what they sell 24/7. Users don’t go to Instagram to be sold to 24/7. Once you remember that, you’ll start building a page people want to follow and engage with.

Introduce your staff

Similar to behind the scenes, do little interviews with your staff. Talk about their background, where they are from. How long they have been at the business. Make it interesting, their favourite sport, who they go for in the football. Why they love working at your business.

Quotes and Funny Jokes

Don’t be afraid to break it up. Post funny jokes, quotes about your business, your industry, business in general. Humour is a great way to not always show your business side and show to your customers that you’re human. This helps to build a relationship and get repeat customers through the door.

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Finding an influencer for my business.

April 27, 2020March 27, 2020 by info

Finding an influencer for my business.

March 27, 2020

So you’ve decided to try out an influencer for your business to see if it’s a worthwhile investment. Where to from here?How do you find one? What should you offer? How do you track results?
Firstly, finding one can be a relatively easy process, you just want to make sure that they have a relevant following and you will get a return on your investment, so make sure you don’t rush into anything!

If you are wanting to promote your product to the Noosa market, for example, you currently run a hair salon in Noosa and would like to reach out to people in the area. Simply search for the location and/or hashtag #noosa on Instagram. Have a look through all of the top posts and find someone who may suit what you are looking for. Have a browse through their profile and see if they are getting enough engagement on their posts and if their posts are high quality, not blurry and unattractive with very little engagement, this will bring little to no benefit to your business.

If your business is pretty niche and you can’t find someone through hashtags or location search. Try looking up other businesses in the area or any competitors. See who is engaging with their content, who is tagging them and who follows them. This can be a great way to find new accounts to target as well to reach out to and see if they are interested in collaborating.

Once you find accounts you would like to work with simply send them a message and see if they are interested in collaborating. The smaller the following the less you should expect to pay. If a user has less than 20k followers, you should look offer a product or a service in exchange for promotion. Rather than paying money for advertisement.

Now that you’ve got everything up and ready to go it’s important to track results. You want to make sure you get return on your investment and not just throw money down the drain.

To track results you can assign your influencer a special code, for example ‘Gemma10’, that way when Gemma posts to her Instagram that she has 10% off this wine companies online store and her followers visit your store and checkout. You will be able to track this sale and see if it was a worthwhile investment. You can try this method and rinse and repeat until you find influencers that suit your brand and get you worthwhile results!

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Should my business be using influencer marketing?

March 29, 2020March 27, 2020 by info

Should my business be using influencer marketing?

March 27, 2020

Depending on what type of business you run, influencer marketing could have a huge benefit on the growth.
Return on investment is huge with influencer marketing as you don’t want to be throwing money down the drain. So being able to keep a track of sales, engagement, website traffic, etc is crucial.

If you have a product, this makes things much easier as you can provide the influencer with a discount code to provide their followers. This way you can easily track sales and see what return on investment you are getting. If you don’t have a product this can make things a little more difficult. Trying to advertise a restaurant can be hard and difficult to track conversions. You could offer an exclusive discount that is only limited to their followers, whether this is a free coffee, free drink, discount voucher or whatever it may be.

Obviously, if you are a plumber or in the trade industry, working with influencers isn’t probably the best way forward for your business. You are probably better sticking to other types of marketing like Facebook or Google ads.

If you’ve worked with an influencer in the past and didn’t get the results you were hoping for this can be due to a few things. You may not have had a clear call to action and were just hoping for sales to roll in. Remember it’s important to offer an incentive to audiences to want to purchase your products. Just having an influencer post about your product can clearly come off as a paid promotion and discourage any sales. It’s important to stay creative and try different things.

You should also do your research on the influencers you are working with and if they have an engaged following. It’s no good having an audience of a million people if only 10 users are liking your photos. Give me the user with 5k followers that has high engagement any day. It is more likely that their smaller audience will be interested in what they have to say as well!

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Viewing Competitors Facebook Ads

So how do you view their ads?

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Cafes Offering Care Packages

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Instagram Launches New Features: Co-Watching

Instagram has launched a new feature called Co-Watching. So what is it and how does it work?

So how does we use it?

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Gary Vee’s Secret to Growing 7 Million Followers on Instagram

Be Social

Be Useful

Research the Most Popular Hashtags

The $1.8 strategy

Engagement is King

Embrace the Learning Process

So what is Gary Vee’s secret to growing a 7 million audience on Instagram?

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Getting your first brand deal as a creator

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Top 5 Mistakes Businesses Make With Facebook Ads

1./ Seeing what ads your competitors are running

2./ Making too many changes, too quickly

3./ Setting and forgetting

4./ No clear call to action

5./ Focusing on cost per lead and not earnings per lead

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Content ideas for a cafe.

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Finding an influencer for my business.

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