How To Add Text Above & Below Your Videos

April 27, 2020April 15, 2020 by SM Bubble

How To Add Text Above & Below Your Videos

April 15, 2020

You may have noticed videos online by popular channels such as Gary Vee and Rick Shiels, that include text above and below their videos. Also known as ‘letterbox videos’.

There is a reason these accounts put this text on their videos. It is no secret that these convert much higher than ordinary videos.

Why is this the case?

Many times when users are scrolling through their newsfeeds, audio on videos is silent.

As you have a minimal amount of time to grab their attention, a video isn’t going to drag them in.

That’s why adding text to your videos gives them a chance to see exactly what your video is about and why they should watch.

Limiting the text to nice and short sentences also helps. No one wants to sit there and read an essay or have a video covered in the text. Remember to keep it short and simple!

How do you do it?

There are a few different methods you can use to add text to your videos.

You can use video editor programs such as Adobe Premiere Pro. Although, not everyone has access to these kinds of expensive programs.

There are online tools that can do the job for you as well. Such as Typito, which is a similar tool to Canva except for video. It is also a much cheaper option as their starter packages are $29 per month.

You can always run a test and promote one of your posts with no text and black ‘letterbox borders’. Then run another test of a standard video and see which performs best.

This will give you a great sign of what works best for your target audience and what they engage with most.

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Creative Instagram Story Ideas For Businesses

April 22, 2020April 11, 2020 by SM Bubble

Creative Instagram Story Ideas For Businesses

April 11, 2020

With over 1 billion active users, Instagram is clearly one of the top platforms for

businesses. Not to forget, the platform helps businesses by providing them with many useful

marketing tools.

One of the great things about Instagram is that it offers plenty of creative features to

use. Out of all the good ones, Instagram stories is the newest concept. Since the time

Instagram has introduced this new feature, brands and individuals are using the feature

in different ways. Today, in this post, we will suggest you some of the best

useful Instagram story ideas for businesses that will help you engage your followers.

What is Instagram Story?

Instagram story is one of the most popular features introduced by the platform. It can capture videos and picture content in a slideshow format. The specialty of the Instagram story is that it’s a temporary post and will last only for 24 hours. This feature is like a Facebook story, WhatsApp story, and others.

Instagram Story Ideas For Your Business

Now that you know what Instagram story is, let’s check out some of the coolest ways to

use these features. As a part of your brand promotion, you can use this feature to engage

your audience and trigger their interest.

Here are some creative ideas you can apply:

1. Create a GIF sticker for your brand

via Instagram

These days GIFs are trending and also serve as a great option to promote your business.

The advantage of using GIFs is that they are more engaging than a still picture.

Instagram itself provides you with dozens of static and moving stickers. But you can

design your add own GIF stickers and add them too. This adds a unique touch to your

story. With the help of GIF stories, you can get get the attention of the audience.

You can create branded slogans, products and logos as GIFs to upload them on your

Instagram stories. GIFs are easy to design and also very effective.

2. Answer questions

via Instagram

Instagram also gives you the option to ask questions on your stories. This can be a great

way to interact with your customers. You can ask them brand-related questions to know

about their opinion. This can be a short survey for your brand.

Yet, you should try to make the question/answer stories as interesting as possible. What

we mean is that the questions should be interesting enough to be answered.

3. Create story polls

This is one of the best marketing strategies you can use on Instagram. It is alike creating questions for your Instagram story but in the poll format. You can use story

polls to gather valuable customer feedback.

As you already know Instagram stories stay online only for 24 hours, after which it

disappears. So, you need to make sure that your polls are interesting as well as

creative. This will help you engage more customers.

You can create different polls depending on your type of business. For example, if you

run a chocolate factory. You can ask your customers whether they like milk chocolate or

dark chocolate. This will help you know what the majority likes.

4. Go for a reaction slider

There is this option called the reaction slider offered by Instagram. You can use this to

see customer reactions. Let’s say you have uploaded a picture of your product. Add the

reaction slider to the image. The customers viewing your story will give their reaction.

This will help you know how the product is received by the audience.

You can use this feature for any new product that you have just launched. You can get to

know whether the product is a hit or not. This is an example. You can use the reaction

slider in many other ways.

All you have to do is get creative. Instagram stories are temporary posts, so you

need to make it as engaging as you can. The more viewer’s reaction you get, the better it

is for you.

5. Upload how-to videos

How-to videos are very much in trend these days. You can create short how-to videos

for your products. This way you can teach your viewers how to use the product. This

again can be for something new that you have launched.

Yet, you need to make sure that the videos are short and engaging. Instagram

stories are only a few seconds long. You need to keep all this in mind while creating

such videos.

You can also upload tips and video tutorials related to your products. Since Instagram

stories don’t last for long, you can then add them to your highlights. This will allow your

viewers to go to your brand page and check the highlights, even after the story has

disappeared.

6. Create entertaining boomerangs

Boomerangs are one of the coolest features offered by Instagram. You can make creative

boomerangs related to your business and products to engage the audience.

With the help of boomerangs, you can tell exciting stories in seconds. This is a very

effective way to trigger the interest of your audience. Boomerangs are not only fun but

also very engaging. Many brands already use boomerangs in their stories. If you want to

stay ahead of them, then you should try it too.

You can check out the boomerangs created by your rival companies to get ideas. One

thing you can do is take a few relevant pictures and stitch them in a loop and upload it

as a boomerang story. You can post many boomerangs at once.

Instagram is one of the most powerful marketing platforms for businesses. The platform

provides you with tons of creative features to use. All you have to do is get creative. You

can imply the Instagram story ideas mentioned here and even come up with your ideas

as well. It’s a great way of promoting your business. If you are not using this feature,

then you are missing out on great opportunities.

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How To Become A Social Media Influencer

April 22, 2020April 11, 2020 by SM Bubble

How To Become A Social Media Influencer

April 11, 2020

What is influencer marketing?

Nowadays, a factor that contributes to the success of the marketing industry is influencer marketing. Influencer marketing is similar to online marketing. Almost all the industries are using this influencer marketing method to promote or market their industry.

Advertising your products, services through social media is now in the trend. This is because many people depend upon social media influencers to decide about their purchasing. Social media influencer is the person who collaborates with the company to market its products or services. These influencers are high in demand these days, and everyone wants to do this attractive job.

In this modern time, everyone wants to become a social media influencer. If you are among those who wish to be a successful social media influencer but don’t know how to do it, you should read this article. Here is a guide for you to help you in becoming an influencer. If you want to do so, you should read it carefully and must act upon all the given pieces of advice, tips, and instructions. Do follow these nine steps for becoming an active, famous, successful social media influencer.

via Instagram

1. Select your niche

If you want to become a social media influencer, the very first thing you have to do is to choose your niche. It is your area of interest. So, what you have to do is to pick it very wisely. Select a niche in which you also have a little bit of experience so that you can provide information to others well regarding it. Choose something in which you are committed to writing about, talking about, and can post a lot in it.

2. Make a content strategy

The next step is to make a content strategy for your activities. This will include all the information about the products you are going to advertise. The way you are going to promote your products matters a lot, so choose it wisely. Think about presenting your services differently. Try doing something unique and catchy that influences people. Present yourself well and be unique and creative so that people desire to listen to you.

3. Decide a social media channel for you

The next step is to decide your social media platform you will be choosing to market your brand. This is a crucial step in this whole process. Mostly social media influencers go towards using Instagram for brand promotion. Yet, others may use LinkedIn to do so. It is although about your preference, but it highly depends on the factor that the higher number of audiences is available on which platform.

4. Post catchy and informational content

There are a lot of social media influencers available in the industry. The fact that makes you stand ahead than others is to be unique. You have to post such content that is informative, attractive, and interesting at the same time. For this reason, you have to keep on learning different and new things so that you can provide something new to your audience.

5. Post frequently and stay active

A special thing present in the life of successful influencers is that they remain active. If you want to be a successful influencer, you will also have to make this habit a part of your daily routine. The reason behind this is that you don’t want your audience to get bored and lose interest in interacting with you. You have to post engaging content frequently so that you can develop more attention of your audience in your brand.

6. Understand your audience’s interest

One of the most important things is to keep on posting content that is being liked by your audience. Everyone listens to whatever he loves, so; it is essential to understand what your audience wants to see. Doing this is not such a hard task, but you need to give some concentration and time to do this. The tip to understand your audience is to stay connected with them

7. Interact with your audience or followers

A critical factor that makes one stand higher than others is excellent communication skills. Interacting with others is useful both for you and for them. And especially when you are marketing a brand or advertising it online, you have to stay in touch with your audience. This will help you in knowing what they want you to do. Those who avoid interacting much with the audience fail to market their brand up to much extent. In comparison to those who keep on frequently interacting with their audience.

8. Increase your network

Once you are into this social media influencing, you have to keep in mind one thing that if there is an audience there will be a success. If the more significant number of audiences will reach you, the more you will be able to advertise your brand. So, you have to keep on increasing your followers continuously. You can do this by blogging. If you allow social media sharing on your blog posts, more viewers can share your content in their networks.

9. Advertise for collaborating with different brands

The final step is to announce that you are a social media influencer. There are a lot of ways to do say. You can tag different brands while advertising their products. You can include “social media influencer” in your bio so that people can know you and interact with you. Also, you can design a template that provides for your areas of expertise and then send it to different brands. If you want to connect instantly with different brands, you can also do this on various platforms available for this.

via Instagram

If you want to be a successful social media influencer, do keep these nine steps in your mind. These are some of the proven tips that can be a guideline for you in becoming an influencer. Also, try to spend your full time and concentration on every step, and don’t hurry. Stay patient, set up your goals, be prepared, stay motivated, work hard, and let your success make the noise.

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Viewing Competitors Facebook Ads

April 27, 2020April 9, 2020 by SM Bubble

Viewing Competitors Facebook Ads

April 9, 2020

Having the option to view a competitor’s Facebook ads can be a powerful tool. This allows you to understand what is working for them and what call to actions work best.

If you can’t find any competitors running ads, you can always search for local businesses.

So how do you view their ads?

First, you will need to visit their Facebook page:

Scroll down and on the right-hand side there will be a ‘Page Transparency’ section.

Click on ‘See More’.

There will then be a section ‘Ads From This Page’.

Under that, if it says that page is currently running ads, click through to the Ad Library.

On this page, it will show you all the ads that they are currently running. Including what platform they are running on and what the call to actions are.

On the top right, you can see if the ads are running on Facebook, Instagram, Messenger or Audience Network.

Under the Active symbol, it will also give you the date that they started running the ad through Facebook.

Some of your competitors may be running a large number of different advertisements, or versions of the same ad. This means that they may be targeting different areas or different demographics with the same creative.

It can take a while to find a competitor in your niche that is running ads. However, it can be a very worthwhile exercise.

You will start to understand what ads are working. Especially if they have an ad that has been running for several months. This gives you a good indication that they are doing something right and what customers respond to.

You can then start to create your own ads using similar creative and copy to your competitors.

As always it is important to create different ad sets and trial different copy with different creative to see what converts best.

Our general rule of thumb with new ads is trialling the below:

Headline 1 – Immediate action and/or benefit
Headline 2 – Longer and deeper benefit
Copy 1 – Short – Who, What, Why, CTA
Copy 2 – Longer
Visual 1 – Image of the product/service
Visual 2 – Image of your target market
Adset 1: H1C1V1
Adset 2: H1C2V1
Adset 3: H2C1V1
Adset 4: H2C2V1
Adset 5: H1C1V2
Adset 6: H1C2V2
Adset 7: H2C1V2
Adset 8: H2C2V2

Trial and error is key to seeing what your audience engages with and what will work best for your business.

There is no ‘cookie-cutter’ approach to what works best. It’s all a matter of patience and making changes to reap the rewards.

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Cafes Offering Care Packages

April 22, 2020April 8, 2020 by SM Bubble

Cafes Offering Care Packages

April 8, 2020

via Instagram

As many cafes and food-based businesses feel the pinch across the globe. With uncertainty when their businesses will be able to return to normal.

Cafes have taken the initiative to start offering care packages to their customers.

These packages include all the essentials, such as milk, bread and fresh fruit. Delivered to your door.

via Instagram

Being forced to only allow pick-up and delivery are affecting small businesses. So offering delivered packages are a great way for businesses to still be able to bring in some form of revenue.

Virgo Espresso in Frankston is one of the few businesses offering this as a service.

Offering different types of packages which includes eggs, coffee beans, plus certain types of milk.

via Instagram

Is this something your business could start offering? Do you have a large amount of stock you’re worried won’t move? Why not start offering packages to your existing customers. Especially in such a difficult period that can make it hard for everyone to get the bare essentials.

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Twitter CEO Jack Dorsey Donates $1 Billion To Fight Coronavirus

April 27, 2020April 8, 2020 by SM Bubble

Twitter CEO Jack Dorsey Donates $1 Billion To Fight Coronavirus

April 8, 2020

Jack Dorsey who is the CEO of Twitter and Square, has said on Tuesday that he is donating $1 billion to help combat the coronavirus.

This equates to under a third of his net worth.

Jack who is 43, joins a list of celebrities and world leaders who are donating a share of their wealth to help fight the coronavirus.

He has also recently sent out a list of tweets with his plans moving forward.

“After we disarm this pandemic, the focus will shift to girl’s health and education, and UBI.”

” Why now? The needs are increasingly urgent, and I want to see the impact in my lifetime. I hope this inspires others to do something similar. Life is too short, so let’s do everything we can today to help people now. “

These tweets highlight that even after the pandemic, the funds will left over will be used for something else that he is highly passionate about. Helping with girls education and health as well as universal basic income. There is also a public Google doc to help track the money that’s available right now.

Up until now, Jeff Bezos held the record for the biggest donation towards battling Coronvirus with a $100 million donation.

Jack’s recent donation is significantly larger and will hopefully help to aid the cure and ongoing treatment.

In saying that, we say kudos Jack.. kudos!

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Boobie Billie – The Most Fashionable Pup On The Gram

April 22, 2020April 7, 2020 by SM Bubble

Boobie Billie – The Most Fashionable Pup On The Gram

April 7, 2020

via Instagram

With the current climate of being locked up in our homes. We’ve come across our fair share of odd Instagram accounts as we spend countless hours scrolling through our newsfeeds. But this would have to be one of the better accounts we have come across.

Meet Boobie Billie, the little fashionista with over 111k followers on Instagram.

Boobie is very on-trend, sporting the latest looks. Like the image below which is captioned ‘Dripping in Carole Baskin🐆👑’.

via Instagram

What type of breed is Boobie Billie?

Boobie Billie is an Italian greyhound and Chihuahua mix.

She first started sharing photos to her Instagram in December 2019 and has quickly grown her following.

Taking a scroll through her feed, it is easy to see why. Boobie has an array of fashionable looks and accessories. Quickly becoming the envy of all budding influencers.

via Instagram

Not only are her photos highly fashionable, but they are also very much on-trend. Relating to everyone currently in isolation. ‘Boobie Quarantino presents: Once Upon a Time in Isolation 🎬✨’

via Instagram

With style this good and a rapidly growing audience. It’s no surprise that brands are starting to line up to work with Boobie. If you take a quick look at her page you can see she has worked with a range of brands already.

via Instagram

Taking a look at Boobie Billie’s growth is just as impressive as her elegant style. She looks to be growing close to 500 followers per day!

Which is quite the growth. This means that if she continues on this current growth trend she could be looking to grow by 15,000 followers per month. Only time will tell just how popular Boobie Billie becomes. We will be following this little pup closely!

One thing is for sure Boobie Billie is a mood! Something that we have all needed to help get through this current climate in the world. So thank you Boobie! Keep doing you darl.

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Dalgana Coffee – Viral Trend Of The Week

April 22, 2020April 6, 2020 by SM Bubble

Dalgana Coffee – Viral Trend Of The Week

April 6, 2020

via Instagram

If you have an Instagram account and have logged in the last week, there is a good chance you would of seen a whipped coffee.. either that or a coronavirus meme.

Either way, there is a big coffee trend going on at the moment and that is the Dalgana coffee, also known as a whipped coffee. It kind of just looks like the poo emoji on top of a glass of milk, but does it taste any good?

We made one in the office and surprisingly it actually does!
Does it taste any different to a normal iced coffee? Not really tbh but it’s all about the looks and trends amiright?

Check it out for yourself, simply search the hashtag #dalganacoffee or #whippedcoffee and you will see hundreds of images of the trending drink.

via Instagram

Where did it come from?

Well according to Wikipedia ‘The beverage’s origins can be traced to the Indian subcontinent, where it is called phenti hui (Hindi) / fetano (Bengali) (“beaten coffee”, “whipped coffee”), and has long been popular there before going viral on social media.’

Where it is now known on social media as the coffee of quarantine.

How do you make it?

Well, it’s actually pretty damn easy!

All it is made up of is three simple ingredients that you’ve probably already got in the cupboard.
Simply add two tablespoons of instant coffee, 2 tablespoons of sugar and 2 tablespoons of boiling water.

Now we get it, 2 tablespoons of sugar is a lot, so feel free to use less. We just found the sugar helped make the whipped coffee stay ‘whipped’ longer. I dunno, make up your own decision on this one. If you use that much sugar and that much coffee, expect to be bouncing off the walls by your 4 PM Zoom meeting with your manager.

Alright.. once you’ve got all the ingredients in the bowl, get a mixer and mix that bad boy up. You can do it by hand, but you’ll probably end up looking like the Rock by the time you’re done because this thing takes a serious mixin’.
You’ll notice after a while it starts to look like peanut butter? It gets extra whippy and is ready to go.

Now throw some ice in a glass, pour some milk in and chuck your whippy whip on top.

And BAM! You’ve got yourself a Dalgana!

via Instagram

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Are Presents a Worthwhile Investment?

April 22, 2020April 4, 2020 by SM Bubble

Are Presents a Worthwhile Investment?

April 4, 2020

When looking at some of the most popular Instagram feeds, you’ll notice they all have one thing in common. All their pictures look vaguely similar and their colour undertones are consistent.

That’s not a coincidence or an example of their photo editing expertise. It is because they use presets.

The times, when you could snap a picture and it was enough to apply one of the pre-installed Instagram filters before uploading it, are long gone.

The use of presets has changed the Instagram game and allowed people to obtain a particular look for their feed.

Does investing in an editing preset seem like too much? And are you feeling overwhelmed by the amount of presets available? Are they easy to use?

And most importantly, are they a worthwhile investment?

via Digital Film Actions

Why Should You Care?

With more than 500 million active users logging into Instagram every single day, it is one of the most influential social media platforms out there. Businesses are investing in developing their social marketing campaigns and hiring photographers to shoot content for them.

Learning all the tricks and secrets behind this powerful platform must be worthwhile. And presets are one of the tools that can help your Instagram account stand out and develop your brand.

What Are Presets?

Presents are custom filters that are applied usually using Abobe Lightroom. Each preset has a list of settings that are customised in a way to create a similar “look” for all the pictures.

This means that with presets, you no longer need to manually edit each photo and all your desired settings are applied within a click of a button.

The presets can significantly streamline your workflow and make your Instagram pictures look like they’ve been professionally edited.

Intrigued? Read on.

Are They Free?

It is true that the Lightroom app comes with a set of basic preinstalled presets that enhance your pictures and makes the colours more vivid.

But if you’re looking for the ones that will give your photos a more unique look, these are custom developed and need to be purchased.

For long, this was an area occupied by photographers and professional photo editors. But since Lightroom launched their long-awaited mobile app, this caused a massive boom of the popularity of presets and made them much more accessible to the public.

How Does It Work?

Now, transforming your pictures with purchased presets is easy. Once you have the app downloaded to your phone and install the purchased presets, simply import the image from your gallery and then apply the preset with a click of a button.

Additionally, you can do little tweaks depending on the photo and change the basic settings like contrast or brightness. From there, you export the picture into your gallery and it is ready to use.

Nowadays, not only can you buy presets from your favourite photographer, but many influencers and bloggers have also developed their own packs.

Are They Worth It?

Presets are one of the most useful tools that can transform the look of your feed. They make your page stand out and develop a specific style that others will associate with your brand.

Look at presets as a form of investment. As much as paying for a set of filters might seem like an unnecessary expense, you only need to purchase them once and you can use them on your profile forever.

While buying a set of presets for $50 may seem expensive, from a business perspective, it is a small investment given the benefits.

via Instagram

Choosing the Right Presets

The question is not whether to buy a preset but which one to buy. With their rising popularity, there are now thousands of them available on the market.

And while there are some good ones, there are also many bad presets out there. If you have a favourite Instagrammer who also sells presets, be careful.

The fact that you like the edited pictures doesn’t mean that you’ll like the presets too. Some presets don’t cover all the changes that the photographer makes and they require a lot of editing afterwards.

Not to mention that not all presets work on all kinds of photos. As soon as you start doing your own research, you’ll soon find out that different ones are recommended for different accounts.

This is because each preset produces an effect that can dramatically change the mood, the vibe and the impact of your picture. Same presets that are recommended for travel pages won’t work for food blogs, same as beach pictures need different editing than the mountain ones.

Influencer’s Presets

Many influencers are generating a passive income by selling their own presets. It’s easy to convince their followers to buy them with a promise that their pictures will look like the ones of the influencer (which they already love). Hence, presets serve as an extension of their own brand used across the whole Instagram platform.

Before you buy presets from your favourite influencer though, think about whether your content would work with their style. Many encourage others to use their custom hashtag for the photos edited with their presets.

Checking how the same presets work on other “ordinary” pictures created by other people is a great way of making sure these would work for you. Additionally, some influencers offer to give you a preview of your own picture when edited with a preset that you want to buy from them.

via Do You Travel Presets

The Verdict

Times, when it was enough to run your picture through a “Valencia” Instagram filter and hit publish, are long gone. With so much competition to make your Instagram feed stand out, presets are a great way of achieving it without the need for a professional editing course.

Using presets will give your page a consistent look and is a way of taking your Instagram to the next level all with saving you time on editing and streamlining your workflow. With these results, paying for presets is not such a big investment.

A more crucial question, however, is buying the right presets that would suit your brand and feed. Before buying a preset pack from your favourite influencer look at how their presets work on pictures uploaded from other people.

Ready to become a professional photo editor within a click of a button?

via GIPHY

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Instagram Launches New Features: Co-Watching

April 22, 2020April 3, 2020 by SM Bubble

Instagram Launches New Features: Co-Watching

April 3, 2020

Instagram has launched a new feature called Co-Watching. So what is it and how does it work?

To help people stay connected, Instagram has added a new feature to their popular app which allows you to browse your Insta feed together with your friends over video chat, all in the comfort of your own home!

via GIPHY

Other features also include the ‘Stay Home’ sticker that you may have seen popping up in your friend’s stories, as well as a wider rollout of Instagram’s donation stickers.

Since the COVID-19 outbreak, several online businesses including Instagram have taken precautions to help keep people informed and supported through the difficult period. Co-Watching is apart of this endeavour to help keep us safe whilst still being able to engage with friends and family members.

Co-Watching has been tested since early 2019.
However, due to the current circumstances, Instagram chose to speed up the testing and release it for users.

‘“We decided to make it available soon so we could offer more ways for people to come together right now,”.

If you had invested in video conference stocks a few months ago you would be reaping the rewards with platforms like Zoom, Skype and Google Hangouts seeing massive growth due to more people being at home.

So how does we use it?

Simply head to your inbox in Instagram and on the top right-hand side there is a video icon. Click that and away you go!

You can take a screenshot of the chat with the button on the bottom left or you can browse through your liked, saved and suggested photos with your friends.

You can also add more friends to the chat so that you can have a big video chat and catch up on all of the latest goss!

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How To Add Text Above & Below Your Videos

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Creative Instagram Story Ideas For Businesses

What is Instagram Story?

Instagram Story Ideas For Your Business

1. Create a GIF sticker for your brand

2. Answer questions

3. Create story polls

4. Go for a reaction slider

5. Upload how-to videos

6. Create entertaining boomerangs

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How To Become A Social Media Influencer

What is influencer marketing?

1. Select your niche

2. Make a content strategy

3. Decide a social media channel for you

4. Post catchy and informational content

5. Post frequently and stay active

6. Understand your audience’s interest

7. Interact with your audience or followers

8. Increase your network

9. Advertise for collaborating with different brands

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Viewing Competitors Facebook Ads

So how do you view their ads?

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Cafes Offering Care Packages

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Twitter CEO Jack Dorsey Donates $1 Billion To Fight Coronavirus

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Boobie Billie – The Most Fashionable Pup On The Gram

What type of breed is Boobie Billie?

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