Gary Vee’s Secret to Growing 7 Million Followers on Instagram

Gary Vee’s Secret to Growing 7 Million Followers on Instagram

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Do you feel like the Instagram algorithm is plotting against you? Do you want to build a solid online audience but can’t seem to find the secret recipe to a successful Instagram growth?

Gary Vee has built a whopping 7 million followers on Instagram. He is also famous for taking his wine business from $3 million annual revenue to an incredible $60 million. All with simple social media strategies that we’re going to talk about in this post. 

And these don’t involve any cringey follow-unfollow techniques, paid followers or automated comments. All the strategies are completely organic. The only way you should be aiming to grow.

Be Social

According to Gary, one certain way of growing big on social media is… drumroll… to be social. Shocker, I know. 

With 95 million posts uploaded every single day on Instagram, the message is clear, people want to be seen. Yet only a few are using this platform to actively engage in conversation and build relationships. And it is the engagement that wins the followers over.

The secret answer is a simple one. Comment, like, message, tag and share as much as you can.

Be Useful

As much as Instagram is about perfect pictures, focusing on providing value to your audience will make you stand out. Being informative, entertaining and creative is something your followers will appreciate, will keep them interested and make them share your posts with others. 

Online content on Instagram is free. But that doesn’t mean it has to be worthless. Providing your followers with value before asking them for money is going to establish your authority and boost your following.

And since you’ve already provided them with a lot of value, they know they can trust you and it will be easier to convert them into paying customers later.

Research the Most Popular Hashtags

Take the time to research the most popular hashtags within your industry. Focus on the ones that summarise your niche, for example, #fitness. But also find longer, less generic ones that are less competitive, such as #strengthtraining.

Finding the most popular hashtags on Instagram is easy. Simply type in your keyword into the discover page and Instagram will suggest other similar hashtags that are also popular within your field. 

It’s important to keep track of the relevant hashtags and look at what kind of posts they include. The insights can be surprising. 

The hashtags you thought were a good choice can turn out spammy, full of ads and something you don’t want to associate with. Keep the track of the hashtag trends and don’t forget to update the facts since they are constantly changing.

The $1.8 strategy

The problem with most people looking for Instagram growth is that they are searching for “quick-fix” solutions that would take them from nothing to thousands of followers with minimal effort.

Gary’s famous $1.8 strategy says the opposite. This technique is based on leaving a comment on 9 top posts of the 10 most popular hashtags within your niche. This means leaving your 0.02 cent impact on each post. 

According to Gary, there is an equation behind Instagram growth. Leaving a comment on 9 posts multiplied by 10 hashtags and thus leaving your $0.02 of the impact equals $1.80 of your daily effort in building online relationships. 

The process is simple. Search for a hashtag of your interest, click on one of the 9 most popular posts, read the caption, glance at the user’s profile and leave a personal message. Stay away from spammy comments like “let’s connect, follow my page”, they are easy to spot. 

Your focus should be on building meaningful networks and relationships with other users. Because apart from having more value, these users are the ones who will go on to rave about your brand to others and make them follow you too.

Engagement is King

Focus on the accounts that take the time to craft meaningful captions and have a lot of comments. This signals that they have an engaged community of followers and is valued more than the accounts that are popular but have a low engagement rate. 

When leaving a comment, focus on providing value rather than stating a generic sentence like “great post”. This could be picking up on one of the things the user said in the caption or insight that comes to your mind regarding the subject of the post. 

The best strategies for leaving an engaging comment are getting personal, asking open questions or sharing experiences. This will sound genuine and build trust with others. 

Once you are done, repeat 8 more times and then do the whole process again on the other 9 hashtags. Sounds like too much work? Well, guess what, there is work involved.

It can seem a bit off-putting, but in reality, each of those actions should only take you a few seconds. Then the process is simple, do it again tomorrow and the day after tomorrow. If you stay consistent and stick to this strategy, Gary says, the results are bound to follow.

Embrace the Learning Process

Not only will you gain followers, but you will also learn more about the platform each time you use this strategy. You will learn which comments people usually respond to, what kind of tone works, which users are worth dropping a DM to. And that’s all valuable experience that will enhance your growth.

The learning doesn’t stop there. Apart from teaching you how to connect with people and what makes them follow you back, by constantly checking the posts that do well within your industry, you’ll learn what makes the post successful and helps it go viral.

By consuming and diving into 90 most popular posts on Instagram every single day, your own strategy on this platform will inevitably improve and you will develop a skill of knowing what kind of post is most likely to make the audience engaged. 

Online, content is king but on Instagram, engagement is king. It is even more important than your following since Instagram algorithm favours the accounts that people comment on, DM and share with others. 

This is essentially how organic growth works. If you have followers but no one actually engages with your posts, Instagram will soon bury those posts and even the users who follow you won’t see them anymore. 

So what is Gary Vee’s secret to growing a 7 million audience on Instagram?

Being social, starting a conversation, keeping your insights unique, authentic and genuine, thus building meaningful relationships with your followers. 

Apart from producing aesthetically pleasing content that everyone associates Instagram with, focus on providing value as well.

Most importantly, put in work, research the most popular hashtags and implement Gary Vee’s $1.80 strategy and the results will follow. Gary says so.

So let’s start investing and getting social!

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Instagram Hashtags Not Working? Here’s The Reasons Why

Instagram Hashtags Not Working? Here’s The Reasons Why

Hashtags can be a huge way to help grow a profile, especially new profiles that don’t have a huge following. So it can make you want to pull your hair out if they aren’t working or providing value like they were.

We walk through the reasons why your hashtags may not be working below and what you can do to improve on your future hashtagging! ##

Private Account

We get it, this might be a stupid question. But you never know! And it’s always worth checking to see if your profile is on public. It’s no good trying to get those hashtags out to the world if your profile is hidden!

Banned hashtags?

Yes too many peoples surprise, hashtags can be banned.

You can check if a hashtag is banned by simply searching for it on the discover page on Instagram. If the hashtag doesn’t show up, it may be permanently banned or temporarily banned. If the hashtag does show up test clicking through to the hashtag to check if it works as well, sometimes they can still show up, however, when you click through the hashtag doesn’t load.
It’s important to avoid using any of these hashtags as they can damage your account in the long run.

Are you using enough?

You can use up to 30 hashtags per post. You don’t need to go hashtag heavy and use the maximum amount per post, however, if you aren’t using enough, you may be missing out on opportunities.

There is no magic number for the amount of hashtags to use. Try changing it up and using different amounts on different posts. Track the results and see what’s working for your account.

Don't be scared to mix it up.

If you keep posting the same hashtags on every single post you run the risk of triggering Instagram’s algorithm and seeing your posts as ‘spamming’ the platform which will result in your posts being shown to less of your followers and less likely to appear in trending hashtag searches.

Are you manipulating the system?

One of the oldest tricks in the books is the old post a comment with a bunch of hashtags, wait for the likes to roll in and then delete the comment and re-post another comment with more hashtags.
This trick used to work however, these days it really brings no benefit and can actually do more damage than good.
Instagram’s algorithm can pick up on this sort of activity and shadowban your page which means you receive even less of a chance of gaining organic traffic. It’s best to play things by the books and not try any hidden shady tactics that may damage your account.

What does shadowbanned mean? And what should you do to help to resolve this?

If you notice a massive drop in your engagement or your posts aren’t appearing in the hashtags that you are using, it is likely that your account has been shadowbanned.

When you become shadowbanned it means that only your followers will be able to see your posts with hashtags and the rest of Instagram community and your posts will not show up in the hashtags. This can happen because you may have used some banned hashtags or the same set of hashtags over and over again. you might have also exceeded your daily limits for activities by going to fast or you have been reported.

If this happens it’s best to let your account rest for up to two weeks from hashtags. It’s not clear how long these bans last however it’s best to play it safe and let things cool off. You can still use your account as per usual, follow accounts, like posts, etc. Just take it easy on the hashtags!

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Getting your first brand deal as a creator

Getting your first brand deal as a creator

Looking to collaborate with a brand but don’t know where to start?  We walk you through the initial steps below and the different ways you can go about approaching brands to see if they’re interested in working together.

Direct Message

One of the most direct ways you can reach out to brands you wish to work with is through DM, yep it’s that simple. Now no one said this was easy! You’re going to have to send hundreds of messages to stand a chance of getting a response. The bigger the brand and the bigger following they have, the less chance you are to get a response, so we suggest starting small and working your way up from there. 

It’s also a good idea to comment on one of their recent photos asking to check their DM’s in a polite way. There is a high chance your message has slipped into their requested messages which means there is even less chance of them seeing it.

In your initial message, make it short and sweet. Don’t tire them out with paragraphs about who you are and what you’re offering. Just make initial contact and take it from there if you get a response. 

Finding brands to contact is one of the most important parts of the puzzle. Try to find brands that are already working with other creators. If you come across a brand that hasn’t worked with other creators, it’s unlikely they will be interested. This is why it’s best to stick to brands that are continually working with creators, even better if they are working with people who have similar accounts to your own. Similar style of content, a similar amount of followers, etc. 

Then it’s just a matter of quantity and contacting a bunch of these brands to see if any are willing to collaborate. After the first few successful collaborations, you will have results to show other brands and you might find some reaching out to you instead of you having to be on the front foot.

Email

A good way to stand out from the crowd and hundreds of direct messages brands receive is the good ol’ fashioned way through email! 

Chances are that you will have more of a chance of brands checking their emails then their Instagram message requests! It can also look more professional reaching out via email. 

Again, using the same principals to keep it short and sweet, straight to the point and don’t waste their time. Business owners are busy and don’t want to be reading paragraphs about you or what you want. 

If you don’t have a professional email, it could be worth setting up a new email address, DO NOT send emails from sweetnsexy88@gmail.com, this will not get a response and does not look professional!

Make sure to set up a signature in your email and include your mobile number and handles for your social media.

Influencer Platforms


Platforms like Tribe and Theright.fit make things a little easier. You can create a profile, include a bio and some photos and start reaching out to brands instantly.

Brands put up new jobs daily as well as what they are willing to pay or product they are willing to provide. This makes things super easy and gives you an idea of what you can expect to be paid or receive in return for content creation and advertisement.

Once you start doing a few campaigns, you’ll start receiving reviews from brands and this will help get future jobs as well.

While it does make things easy, it does mean more competition and also limits the number of brands you work with. So it can be great to use a little bit of all methods, send some emails, send some DM’s and apply for some jobs through these platforms. Don’t limit yourself to one method in the hope that will start rolling the campaigns in. It’s always important to try different avenues to see what works for you best.

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Why is TikTok growing?

Why is TikTok growing?

‘App analytics site Sensor Tower reported Thursday that TikTok has been downloaded 1.5 billion times to date. The short-form video app continues to grow, with its downloads 6% stronger than this time last year. It is the third most-downloaded app outside of gaming this year.’ 

What has made TikTok so popular all of a sudden? The growth is quite substantial and more and more people are coming across from other platforms like Instagram and Youtube to create content for TikTok. Sometimes the content is funny, however some times it can be downright cringey! One thing is for sure is that it’s addictive and we are noticing more and more brand posts popping up on the platform.

Since it’s launch in 2016, TikTok has grown to over 500 million active users. This puts TikTok 9th in terms of social networks. The app is quite popular in China which has over 150 million active daily users.

In total, TikTok has 1.5 billion downloads on the App and Google Play stores. It has quickly become the most downloaded app on the App store.In saying this, 41% of Tik Tok users are between 16 and 24.

So how long will the rise of this app last? Will more adults start to use it or will it forever remain an app for kids? Hard to say! But one thing is for sure and that is that it’s one to definitely keep an eye on. 

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