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Content ideas for a cafe.
Struggling to come up with content ideas for your cafe?I mean there’s only so many times you can post photos of food? Amiright?
Below are some of the content ideas that cafes have you used to help grow their business that step further and break away from the ever repetitive food photos that can become tiresome and stagnant your business.
Behind the scenes
Why not show the chefs making the food? The baristas making the coffee? Simple behind the scenes clips and photos help to build interest in the business and allow your customers to meet the staff.This opens up a whole new area of content that will get you creating months worth of content with the click of your finger!
Show the scenery
Walk your followers through your business. Show the back of the house, show your signage, show what’s in the area. Show them your suppliers, build a story, build a brand, not just a boring business that posts about what they sell 24/7. Users don’t go to Instagram to be sold to 24/7. Once you remember that, you’ll start building a page people want to follow and engage with.
Introduce your staff
Similar to behind the scenes, do little interviews with your staff. Talk about their background, where they are from. How long they have been at the business. Make it interesting, their favourite sport, who they go for in the football. Why they love working at your business.
Quotes and Funny Jokes
Don’t be afraid to break it up. Post funny jokes, quotes about your business, your industry, business in general. Humour is a great way to not always show your business side and show to your customers that you’re human. This helps to build a relationship and get repeat customers through the door.
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