Creative Instagram Story Ideas For Businesses

April 11, 2020

With over 1 billion active users, Instagram is clearly one of the top platforms for

businesses. Not to forget, the platform helps businesses by providing them with many useful

marketing tools.

One of the great things about Instagram is that it offers plenty of creative features to

use. Out of all the good ones, Instagram stories is the newest concept. Since the time

Instagram has introduced this new feature, brands and individuals are using the feature

in different ways. Today, in this post, we will suggest you some of the best

useful Instagram story ideas for businesses that will help you engage your followers.

What is Instagram Story?

Instagram story is one of the most popular features introduced by the platform. It can capture videos and picture content in a slideshow format. The specialty of the Instagram story is that it’s a temporary post and will last only for 24 hours. This feature is like a Facebook story, WhatsApp story, and others.

Instagram Story Ideas For Your Business

Now that you know what Instagram story is, let’s check out some of the coolest ways to

use these features. As a part of your brand promotion, you can use this feature to engage

your audience and trigger their interest.

Here are some creative ideas you can apply:

1. Create a GIF sticker for your brand

These days GIFs are trending and also serve as a great option to promote your business.

The advantage of using GIFs is that they are more engaging than a still picture.

Instagram itself provides you with dozens of static and moving stickers. But you can

design your add own GIF stickers and add them too. This adds a unique touch to your

story. With the help of GIF stories, you can get get the attention of the audience.

You can create branded slogans, products and logos as GIFs to upload them on your

Instagram stories. GIFs are easy to design and also very effective.

2. Answer questions

Instagram also gives you the option to ask questions on your stories. This can be a great

way to interact with your customers. You can ask them brand-related questions to know

about their opinion. This can be a short survey for your brand.

Yet, you should try to make the question/answer stories as interesting as possible. What

we mean is that the questions should be interesting enough to be answered.

3. Create story polls

This is one of the best marketing strategies you can use on Instagram. It is alike creating questions for your Instagram story but in the poll format. You can use story

polls to gather valuable customer feedback.

As you already know Instagram stories stay online only for 24 hours, after which it

disappears. So, you need to make sure that your polls are interesting as well as

creative. This will help you engage more customers.

You can create different polls depending on your type of business. For example, if you

run a chocolate factory. You can ask your customers whether they like milk chocolate or

dark chocolate. This will help you know what the majority likes.

4. Go for a reaction slider

There is this option called the reaction slider offered by Instagram. You can use this to

see customer reactions. Let’s say you have uploaded a picture of your product. Add the

reaction slider to the image. The customers viewing your story will give their reaction.

This will help you know how the product is received by the audience.

You can use this feature for any new product that you have just launched. You can get to

know whether the product is a hit or not. This is an example. You can use the reaction

slider in many other ways.

All you have to do is get creative. Instagram stories are temporary posts, so you

need to make it as engaging as you can. The more viewer’s reaction you get, the better it

is for you.

5. Upload how-to videos

How-to videos are very much in trend these days. You can create short how-to videos

for your products. This way you can teach your viewers how to use the product. This

again can be for something new that you have launched.

Yet, you need to make sure that the videos are short and engaging. Instagram

stories are only a few seconds long. You need to keep all this in mind while creating

such videos.

You can also upload tips and video tutorials related to your products. Since Instagram

stories don’t last for long, you can then add them to your highlights. This will allow your

viewers to go to your brand page and check the highlights, even after the story has

disappeared.

6. Create entertaining boomerangs

Boomerangs are one of the coolest features offered by Instagram. You can make creative

boomerangs related to your business and products to engage the audience.

With the help of boomerangs, you can tell exciting stories in seconds. This is a very

effective way to trigger the interest of your audience. Boomerangs are not only fun but

also very engaging. Many brands already use boomerangs in their stories. If you want to

stay ahead of them, then you should try it too.

You can check out the boomerangs created by your rival companies to get ideas. One

thing you can do is take a few relevant pictures and stitch them in a loop and upload it

as a boomerang story. You can post many boomerangs at once.

Instagram is one of the most powerful marketing platforms for businesses. The platform

provides you with tons of creative features to use. All you have to do is get creative. You

can imply the Instagram story ideas mentioned here and even come up with your ideas

as well. It’s a great way of promoting your business. If you are not using this feature,

then you are missing out on great opportunities.

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