Finding an influencer for my business.

March 27, 2020

So you’ve decided to try out an influencer for your business to see if it’s a worthwhile investment. Where to from here?How do you find one? What should you offer? How do you track results?
Firstly, finding one can be a relatively easy process, you just want to make sure that they have a relevant following and you will get a return on your investment, so make sure you don’t rush into anything!

If you are wanting to promote your product to the Noosa market, for example, you currently run a hair salon in Noosa and would like to reach out to people in the area. Simply search for the location and/or hashtag #noosa on Instagram. Have a look through all of the top posts and find someone who may suit what you are looking for. Have a browse through their profile and see if they are getting enough engagement on their posts and if their posts are high quality, not blurry and unattractive with very little engagement, this will bring little to no benefit to your business.

If your business is pretty niche and you can’t find someone through hashtags or location search. Try looking up other businesses in the area or any competitors. See who is engaging with their content, who is tagging them and who follows them. This can be a great way to find new accounts to target as well to reach out to and see if they are interested in collaborating.

Once you find accounts you would like to work with simply send them a message and see if they are interested in collaborating. The smaller the following the less you should expect to pay. If a user has less than 20k followers, you should look offer a product or a service in exchange for promotion. Rather than paying money for advertisement.

Now that you’ve got everything up and ready to go it’s important to track results. You want to make sure you get return on your investment and not just throw money down the drain.

To track results you can assign your influencer a special code, for example ‘Gemma10’, that way when Gemma posts to her Instagram that she has 10% off this wine companies online store and her followers visit your store and checkout. You will be able to track this sale and see if it was a worthwhile investment. You can try this method and rinse and repeat until you find influencers that suit your brand and get you worthwhile results!

Share:

info

Social Media

Most Popular

Subscribe To Our Weekly Newsletter

No spam, notifications only about new products, updates.

Categories

Related Posts

Subscribe

Copyright 2020 © All Rights Reserved.