Getting your first brand deal as a creator

Looking to collaborate with a brand but don’t know where to start?  We walk you through the initial steps below and the different ways you can go about approaching brands to see if they’re interested in working together.

Direct Message

One of the most direct ways you can reach out to brands you wish to work with is through DM, yep it’s that simple. Now no one said this was easy! You’re going to have to send hundreds of messages to stand a chance of getting a response. The bigger the brand and the bigger following they have, the less chance you are to get a response, so we suggest starting small and working your way up from there. 

It’s also a good idea to comment on one of their recent photos asking to check their DM’s in a polite way. There is a high chance your message has slipped into their requested messages which means there is even less chance of them seeing it.

In your initial message, make it short and sweet. Don’t tire them out with paragraphs about who you are and what you’re offering. Just make initial contact and take it from there if you get a response. 

Finding brands to contact is one of the most important parts of the puzzle. Try to find brands that are already working with other creators. If you come across a brand that hasn’t worked with other creators, it’s unlikely they will be interested. This is why it’s best to stick to brands that are continually working with creators, even better if they are working with people who have similar accounts to your own. Similar style of content, a similar amount of followers, etc. 

Then it’s just a matter of quantity and contacting a bunch of these brands to see if any are willing to collaborate. After the first few successful collaborations, you will have results to show other brands and you might find some reaching out to you instead of you having to be on the front foot.

Email

A good way to stand out from the crowd and hundreds of direct messages brands receive is the good ol’ fashioned way through email! 

Chances are that you will have more of a chance of brands checking their emails then their Instagram message requests! It can also look more professional reaching out via email. 

Again, using the same principals to keep it short and sweet, straight to the point and don’t waste their time. Business owners are busy and don’t want to be reading paragraphs about you or what you want. 

If you don’t have a professional email, it could be worth setting up a new email address, DO NOT send emails from sweetnsexy88@gmail.com, this will not get a response and does not look professional!

Make sure to set up a signature in your email and include your mobile number and handles for your social media.

Influencer Platforms


Platforms like Tribe and Theright.fit make things a little easier. You can create a profile, include a bio and some photos and start reaching out to brands instantly.

Brands put up new jobs daily as well as what they are willing to pay or product they are willing to provide. This makes things super easy and gives you an idea of what you can expect to be paid or receive in return for content creation and advertisement.

Once you start doing a few campaigns, you’ll start receiving reviews from brands and this will help get future jobs as well.

While it does make things easy, it does mean more competition and also limits the number of brands you work with. So it can be great to use a little bit of all methods, send some emails, send some DM’s and apply for some jobs through these platforms. Don’t limit yourself to one method in the hope that will start rolling the campaigns in. It’s always important to try different avenues to see what works for you best.

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