Instagram Launches New Stories Feature
May 1, 2020
Should my business be using influencer marketing?
Depending on what type of business you run, influencer marketing could have a huge benefit on the growth.
Return on investment is huge with influencer marketing as you don’t want to be throwing money down the drain. So being able to keep a track of sales, engagement, website traffic, etc is crucial.
If you have a product, this makes things much easier as you can provide the influencer with a discount code to provide their followers. This way you can easily track sales and see what return on investment you are getting. If you don’t have a product this can make things a little more difficult. Trying to advertise a restaurant can be hard and difficult to track conversions. You could offer an exclusive discount that is only limited to their followers, whether this is a free coffee, free drink, discount voucher or whatever it may be.
Obviously, if you are a plumber or in the trade industry, working with influencers isn’t probably the best way forward for your business. You are probably better sticking to other types of marketing like Facebook or Google ads.
If you’ve worked with an influencer in the past and didn’t get the results you were hoping for this can be due to a few things. You may not have had a clear call to action and were just hoping for sales to roll in. Remember it’s important to offer an incentive to audiences to want to purchase your products. Just having an influencer post about your product can clearly come off as a paid promotion and discourage any sales. It’s important to stay creative and try different things.
You should also do your research on the influencers you are working with and if they have an engaged following. It’s no good having an audience of a million people if only 10 users are liking your photos. Give me the user with 5k followers that has high engagement any day. It is more likely that their smaller audience will be interested in what they have to say as well!
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