Top 5 Mistakes Businesses Make With Facebook Ads

March 27, 2020

1./ Seeing what ads your competitors are running

A good indication of what ads to run are by taking a look at what your competitors are currently running. Is there a certain service they are focussing on? Are they using a certain type of image or offer in their ads?

But how do I spy on my competitors ads you may be asking? Luckily enough Facebook has a handy tool on every page, on the right hand side there is a tool called ‘page transparency’ if you click ‘see more’ this will show you all of the ads that page is currently running.

2./ Making too many changes, too quickly

It can be nerve racking watching your first ad campaign run it’s course. Watching the dollars rack up and no leads coming through can be hard to watch, however, it takes time for Facebook’s algorithm to start learning about your audience and what users to target. It is best to leave your campaign for at least 48-72 hours before making any changes.

it takes time for Facebook’s algorithm to start learning about your audience and what users to target

3./ Setting and forgetting

It can be tempting to set and forget about your ad and let Facebook do it’s thing.

However, your ad needs to be optimised. What age is responding best to your creative? What gender has converted the most?

It’s important to monitor these things to not only convert more leads but also to spend less per each lead.

4./ No clear call to action

Is the point of your campaign to get more email subscribers? More website traffic? Conversions? Competition entries?

It’s important to decide this early in the set-up so that you can create a clear call to action that is easy to follow and doesn’t leave your reader lost and not sure where to head to next

5./ Focusing on cost per lead and not earnings per lead

If you’re selling a high priced item, you are generally happy to pay more per lead. It’s not always about reducing the cost per lead, sometimes a campaign that is returning leads at $5 per lead may convert much higher than a campaign that is returning leads at $3 per lead.

It’s important to monitor this and ensure you are getting return on your dollar. There’s no point paying $7 per conversion if you are selling a $5 item

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