Viewing Competitors Facebook Ads

April 9, 2020

Having the option to view a competitor’s Facebook ads can be a powerful tool. This allows you to understand what is working for them and what call to actions work best.

If you can’t find any competitors running ads, you can always search for local businesses.

So how do you view their ads?

First, you will need to visit their Facebook page:

Scroll down and on the right-hand side there will be a ‘Page Transparency’ section.

Click on ‘See More’.

There will then be a section ‘Ads From This Page’.

Under that, if it says that page is currently running ads, click through to the Ad Library.

On this page, it will show you all the ads that they are currently running. Including what platform they are running on and what the call to actions are.

On the top right, you can see if the ads are running on Facebook, Instagram, Messenger or Audience Network.

Under the Active symbol, it will also give you the date that they started running the ad through Facebook.

Some of your competitors may be running a large number of different advertisements, or versions of the same ad. This means that they may be targeting different areas or different demographics with the same creative.

It can take a while to find a competitor in your niche that is running ads. However, it can be a very worthwhile exercise.

You will start to understand what ads are working. Especially if they have an ad that has been running for several months. This gives you a good indication that they are doing something right and what customers respond to.

You can then start to create your own ads using similar creative and copy to your competitors.

As always it is important to create different ad sets and trial different copy with different creative to see what converts best.

Our general rule of thumb with new ads is trialling the below:

Headline 1 – Immediate action and/or benefit
Headline 2 – Longer and deeper benefit
Copy 1 – Short – Who, What, Why, CTA
Copy 2 – Longer
Visual 1 – Image of the product/service
Visual 2 – Image of your target market
Adset 1: H1C1V1
Adset 2: H1C2V1
Adset 3: H2C1V1
Adset 4: H2C2V1
Adset 5: H1C1V2
Adset 6: H1C2V2
Adset 7: H2C1V2
Adset 8: H2C2V2

Trial and error is key to seeing what your audience engages with and what will work best for your business.

There is no ‘cookie-cutter’ approach to what works best. It’s all a matter of patience and making changes to reap the rewards.

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